New OddsMatrix Mobile Sportsbook Goes Live on

30 March 2011 (London, UK) – EveryMatrix turnkey operator is the first client to go live with the new OddsMatrix mobile sportsbook at will offer the same vast betting offers as its OddsMatrix online sportsbook and will feature instant live betting for most popular sporting events including football, tennis and ice hockey and will provide live scores for live betting matches.

The new OddsMatrix mobile sportsbook offers both existing EveryMatrix customers and other gaming operators a unique mobile betting experience from the first second of a game right up to the final results. Live bets are available with odds and scores updating directly on the phone, no need for refresh! No download or installation is required and customers use the same account and logon information as online.

“Mobile is the natural evolution of sports betting. People expect to be able to place a bet no matter where they are or when it is and we’re giving them that capability,” said Ebbe Groes, EveryMatrix CEO, “This is the fastest growing area of the sports betting business and we’re making it easier than ever for existing EveryMatrix customers and other gaming operators looking for a mobile sportsbook solution.”

“The mobile sportsbook is only the first step for us. We’re now working on providing our clients with mobile bingo, casino, live casino, and even poker! Thanks to our recent acquisition of Miles Ahead, we’ve been able to make a big push on all of the mobile areas. Expect more soon!”

Thanks to the OddsMatrix mobile sportsbook’s intuitive user interface, players can quickly and easily place bets, check on the status of the bets they have placed, and retrieve a detailed list of their bets. Its touch-screen functionality makes mobile gaming interactive, flexible and fun.

The OddsMatrix mobile sportsbook is web-based and compatible with all browsers. It even comes out in a limited version supporting older handsets. It’s already proven a hit among clients and during the next month, three more operators are going live.