EveryMatrix in Africa

Africa’s iGaming platform and the big technology reset

Legacy platforms were not designed for today's African markets, but the EveryMatrix tech is perfectly suitable for Africa’s mobile-first, high-growth region. We bring modular and scalable sportsbook, casino, and platform technologies built for the African iGaming demands of today. Delivered as turnkey or omnichannel.

Talk to our Africa experts Explore Africa offering

Active & pipeline markets

Wide presence, locally supported

South Africa
Ghana
Sierra Leone
Cameroon
DRC
Equatorial Guinea
Nigeria
Uganda
Gabon
Zambia
Botswana
Liberia

Africa region overview

An iGaming market on the rise

Africa’s iGaming industry is at a new frontier with rapid digital adoption and online engagement. Markets such as South Africa, Kenya, Nigeria are leading the way, while emerging regions like Cameroon, Zambia, Mozambique, Zimbabwe, and the Democratic Republic of Congo (DRC) continue to gain momentum.

In an environment where sportsbook, mobile gaming, and money payment integration dominate, EveryMatrix checks all the boxes delivering bespoke technology and gaming content in over 12 African markets.

2018 2020 2022 2024 2026 2028 2030

EUR 19.4bn+ GGR in Africa

projected by 2030

*H2 Gambling Capital

440m+ sports bettors

across the continent

*GeoPoll / AllAfrica 2025

91% of bettors

place wagers via mobile phones

*GeoPoll Survey 2025

The EveryMatrix Effect

We don't just deliver technology.
We partner with market leaders.

The EveryMatrix Effect is what happens when bespoke design, proven technology
and operations come together. We power brands from mid-market positions to category
leaders in their region and we fully expect to see the same pattern emerge with brands
we work with in Africa.

Regional division offering localized sports betting and casino services across African markets.

Emerging operator focused on delivering sports betting and gaming services at scale.

Operator covering multiple African regions, promoting local brands.

Kenyan market operator of online sports betting and casino platform.

Operator focused on localised digital betting experiences across emerging African markets.

Pan-African sports betting and digital entertainment platform combining online and agent networks.

Flagship sportsbook brand of KingMakers, offering online and retail betting through a large agent network in Nigeria.

Specialist provider of betting feeds and data-driven content tailored for African operators.

Sports betting

Sportsbook built for Africa’s
scale, speed and passion

Africa enjoys placing millions and millions of bets daily. EveryMatrix Sportsbook was
engineered to handle such load with localised product features that match how African
operators and players operate.

Sports platform

Sportsbook platform and local sports content first

AFCON, CAF, EGY PL, ALG L1, Bolota, PSL, NPFL, KPL competitions covered as a priority, not an afterthought. 11-sport Bet Builder and advanced Odds & Risk Management tools. Plus 200,000+ monthly live events worldwide.

Localised front-end

AFRICA-built lightweight mobile first front-end

Not every player has reliable mobile data connectivity. Our lightweight front-end and sports betting capabilities reach the players that matter in markets where connectivity is variable.

Omnichannel

Online & retail-readiness

Africa is still significantly retail driven. Our omnichannel platform connects online, retail and mobile in a single system with unified management built-in.

Horse Racing

Horse Racing tailor-made for Africa

Horse Racing has a significant following in South Africa. Our bespoke Horse Racing product provides 24/7 racing content covering 10,000+ monthly races from 20+ regions.

Casino & content

The world's largest aggregated content library

Players expect content that feels local. Relevant games, familiar providers, and tailored experiences per market. EveryMatrix Casino Aggregation delivers 45,000+ titles from 185+ providers like Spribe, Pragmatic Play, Play’n Go, B Gaming, Hacksaw Gaming, Kiron Interactive, and Golden Race. Popular content includes:

Crash games, the #1 SA casino vertical, including hits like Aviator, JetX, and High Flyer
Virtual sports such as English League and Virtual Football, available 24/7 with low bandwidth
Slots like Gates of Olympus and Book of Dead, made for data-limited environments

Casino platform

Full casino integration platform

Casino management with market-specific lobbies & game configurations tools, and direct integration with EveryMatrix Player Account Management (PAM) for building truly personalised player journeys.

Acquisition & retention

EngageSuite

Bonusing, jackpot management, and loyalty and gamification with XP, levelling, loyalty shops and challenges. Proven to drive retention in markets where switching costs are low and players demand more.

Payments first platform

Because payments are THE PRODUCT in Africa

Players expect instant deposits and withdrawals. Any friction destroys
trust. EveryMatrix Platform integrates every major African payment method, real-time
payment rules, fraud detection and KYC, all in one system.

Payment integrations

Local and Mobile money

Multi Caixa, Unitel Money, PayPay Africa, Aki, Vodacom, and Orange Money already integrated with more on the way. 200+ payment methods including cards, vouchers, mobile money, and many more.

Platform

Fraud & KYC built in

Advanced fraud detection and automated KYC built directly into the payment layer. Reduce risk without adding player-facing friction. Country-specific AML reporting automated.

12 jurisdictions

Multi-currency, multi-market

KES, NGN, ZAR, TZS, GHS, XOF, CDF … full local currency support. Jurisdiction-specific tax deduction automation and more.

Solving Africa's five biggest
operational challenges

Legacy platforms were built for a different era. They struggle with scale, they lack
flexibility, and prevent operators from responding quickly to shifting player behaviours.
These are the challenges we hear about daily and the ones EveryMatrix is solving.

Affiliate acquisition and fraud

Fake traffic, fake registrations and manipulated attribution erode affiliate acquisition. PartnerMatrix - the EveryMatrix Affiliate System enables operators to track, manage, and grow their affiliate network with real-time reporting, seamless integration, advanced anti-fraud protection, and personalised support. Genuine partners get rewarded and waste gets eliminated.

Massive bonus abuse

The bonus abuse pattern in Africa, while different from more established markets, causes just as much damage. Operators see high volumes of smaller hits, making bonus abuse harder to spot. Bonus Guardian is natively built inside the bonusing stack. It learns and adapts to detect complex bonus abuse patterns in real-time, without adding friction to genuine players.

Weak player loyalty

African players are often highly value-driven. Switching costs are low, making players move between brands in search for better experiences. With EveryMatrix’s EngageSuite and smart bonus rewards, jackpot personalisation, gamification and data-led retention tools, you can keep players engaged in markets where brand differentiation is hard and loyalty is fragile.

Fragmented payment processing

Payment friction is a deal-breaker in many African markets. Players expect deposits to be instant and withdrawals to be reliable. We support a wide range of local and international payment channels, offering real-time transactions and robust reconciliation tools.

Shifting regulations

Licensing changes are an unfortunate constant across many African jurisdictions. Thanks to our flexible, modular platform architecture and years of experience working across multiple complex markets, we help you adapt quickly to game approvals, tax reporting, marketing restrictions and without costly platform re-engineering.

Facing one of these challenges?

Talk to our Africa experts

Partner success across Africa

Explore case studies and hear directly from our partners as they share the impact of The EveryMatrix effect.

Launching a scalable platform for Betsson Cameroon and beyond

Helping Betsson launch a localised, mobile-first sportsbook and casino platform in Cameroon, creating a scalable foundation for growth in complex, high-potential African markets.

Read the case study

Launching a scalable platform for Betsson Cameroon and beyond

Launching with EveryMatrix reflects a pragmatic approach by Betsson as we explore selected regulated markets. EveryMatrix was chosen for its proven technology, regulatory experience, and capability to support a structured and controlled rollout.

Rony Richa

Commercial Director

888AFRICA has two markets now on EM. It was important to find the right platform for stability, performance and growth. Migrations at this scale are brutal. Especially inside 10 weeks, which is what makes this feel so special.

Steven McIntosh

VP Product and Operations

Insights from the African Market

Why turnkey technology will define the next decade of African iGaming growth

Mark Schmidt

Interview for iGaming Future

How a shift towards casino is reshaping regulated iGaming in Africa

Matt Cowan

Interview for iGaming Expert

Why Africa can’t afford to ignore bonus abuse

Stian Enger and Marc Burroughes