Bet365 launches EveryMatrix games content in newly regulated Alberta
EveryMatrix has launched premium content from in-house studio Fantasma Games with bet365 in Alberta, marking the company’s first live deployment in Canada’s newest regulated iGaming market and strengthening its North American footprint.
bet365 players in Alberta can now access a portfolio of Fantasma Games titles, with the launch representing the first phase of EveryMatrix’s broader commercial plans in the province.
The latest rollout builds on an existing relationship between the two companies. In 2025, EveryMatrix signed its largest-ever casino content aggregation deal with bet365, covering more than 45k titles from 185+ integrations.
The partnership also follows EveryMatrix securing licensing approval from the Alberta Gaming, Liquor and Cannabis Commission (AGLC) in May this year and underlines its commitment to expanding its presence across North America through both proprietary content and wider casino technology solutions.
Fantasma Games has built a reputation for delivering distinctive, premium slot content and its selection by bet365, known for its carefully curated casino offering, highlights the growing demand for EveryMatrix’s in-house games among tier-1 operators.
Rani Axon, Senior Account & Strategy Manager, North America, EveryMatrix, said: “Launching Fantasma Games with bet365 is a significant milestone and an exciting first step in Alberta. We’ve seen strong demand for Fantasma Games content here and it’s rewarding to see that momentum translate into partnerships with leading operators.
“This is only the beginning of our Alberta journey. We see significant opportunities to further expand our relationship with bet365 and bring more of the EveryMatrix casino offering to players across the province and beyond.”
About bet365
Founded in 2000, bet365 is one of the world’s leading online betting and gaming brands. The group employs more than 10,000 people and serves over 120 million customers worldwide. bet365 offers a comprehensive range of sports betting and gaming products through its proprietary technology platform, with a focus on delivering innovative, engaging and safe customer experiences.
From its origins as a family business, bet365 has grown into a global company with offices across Europe, the Americas and Australia. The company is committed to responsible gambling and player protection, operating in accordance with the licensing and regulatory requirements of each market it serves.
