EveryMatrix exclusive content live with Bally’s in the UK
Global gaming and lottery champion Bally’s Intralot is officially live with EveryMatrix content in the UK, bolstering the brand’s digital casino portfolio with premium games from the provider’s in-house studio, Fantasma Games.
Fantasma will supply its library of UK-certified games across Bally’s portfolio of brands, including Jackpotjoy, Virgin Games, Bally Casino, Double Bubble Bingo, Monopoly Casino, and Rainbow Riches Casino.
Bally’s players will gain access to a broad range of titles designed to appeal to UK audiences, including jackpot games, Cash and Collect mechanics, and Hold and Respin features.
Fantasma Games has an established portfolio of proven titles that perform strongly in the UK market and are tailored to local player preferences, including Gold Pigger, Circle of Sylvan, and Santa’s Golden Christmas.
The launch marks the first phase of the partnership, with EveryMatrix and Bally’s targeting further expansion into additional regulated markets.
Mark Hothersall, Head of Business Development, EveryMatrix Casino, said: “Going live with Bally’s in the UK is an important milestone for us. They are a highly respected name in global entertainment, and we are proud to support their UK strategy with content that stands out in a competitive market.”
Dezso Pazmany, Director of Product Operations of Bally’s Intralot, added: “We have always focused on enhancing the player experience with fresh, innovative content, and EveryMatrix’s in-house portfolio perfectly aligns with our strategy and ambition.”
About Bally’s Intralot
Bally’s Intralot is a leading gaming and lottery solutions provider listed on the Euronext Athens, aiming to drive strategic growth and global competitiveness across the globe. Combining Bally’s proven digital B2C expertise with INTRALOT’s longstanding leadership in regulated lottery gaming, Bally’s Intralot forms a uniquely positioned, independent global champion across online gaming, lottery, iLottery, and sports betting.
