The technology partner Nordic operators
already trust
For more than a decade, EveryMatrix has been providing technology to the Nordics' largest WLA-member lotteries and tier-1 operators. Whether you're entering the region or scaling within it, the groundwork is already in place.
Four markets and one technology partner
Our Nordic story starts in Norway, where our partnership with Norsk Tipping goes back nearly ten years. Today we operate across all four regulated markets: Denmark, Sweden, Norway and Finland.
New partners go live in 2026 - Danske Spil's casino, and Cashpoint's full omnichannel turnkey (rebranding to Merkur Bets) - positioning us to become Denmark's largest technology supplier by brands powered.
Casino, sportsbook, aggregation, payments, gamification and safer-gambling tools, across retail and online. The full platform, ready from day one, and built to meet the region's strictest compliance standards.
Single operator market
Meet our Nordic clients
Norway's state lottery. Won via competitive public RFP against ten suppliers, our largest-ever content aggregation deal in the region and now powering its casino platform.
Finland's state lottery. Won via public tender. Casino and aggregation across 65+ integrated providers, with bespoke game content built for Finnish players.
Denmark's state lottery & gaming operator. Casino and bingo platform with EngageSuite gamification - the lottery's first casino offering of its kind.
Denmark's leading retail sports brand. Full omnichannel turnkey with 1,000+ terminals across 230+ shops, online sportsbook, and a first online casino - all from one partner.
Sweden's leading horse-racing & betting operator. Aggregation plus exclusive Fantasma Games titles and EngageSuite jackpots which powered ATG's record €1.4M win in January 2026.
NASDAQ-listed, a major European private operator. Casino content distribution plus historical and live sports data powering Kindred's proprietary sportsbook models.
One of Europe's largest iGaming operators. Fantasma Games (our Stockholm-based studio) distributed across 30+ Betsson brands, alongside Nordic content aggregation.
Norway's state lottery. Won via competitive public RFP against ten suppliers, our largest-ever content aggregation deal in the region and now powering its casino platform.
Finland's state lottery. Won via public tender. Casino and aggregation across 65+ integrated providers, with bespoke game content built for Finnish players.
Denmark's state lottery & gaming operator. Casino and bingo platform with EngageSuite gamification - the lottery's first casino offering of its kind.
Denmark's leading retail sports brand. Full omnichannel turnkey with 1,000+ terminals across 230+ shops, online sportsbook, and a first online casino - all from one partner.
Sweden's leading horse-racing & betting operator. Aggregation plus exclusive Fantasma Games titles and EngageSuite jackpots which powered ATG's record €1.4M win in January 2026.
NASDAQ-listed, a major European private operator. Casino content distribution plus historical and live sports data powering Kindred's proprietary sportsbook models.
One of Europe's largest iGaming operators. Fantasma Games (our Stockholm-based studio) distributed across 30+ Betsson brands, alongside Nordic content aggregation.
One platform partner.
Everything Nordic operators need.
Regulatory expertise
Public tenders won and delivered across the region, including Norsk Tipping and Veikkaus.
Responsible gambling leadership
EveryMatrix was the first iGaming supplier to receive WLA Safer Gambling Certification (2023).
Compliance-led player experiences
Driving both our commercial and product development strategies.
On the ground presence
Local experts in offices in Norway, Denmark, and Sweden.
Turnkey or omnichannel
One platform, retail and online, and a modular approach that scales you across casino, sports betting, content, and player engagement tools.
Ready to start a conversation?
Talk to an expertGamification that fits
every local market
Safety and performance-led
infrastructure
Protecting players
Safer-gambling AI monitors play in real time across casino and sportsbook, flagging risky behaviour early so your team can intervene. This is the proactive standard regulated markets now expect.
Protecting operators
Bonus Guardian detects bonus abuse where every bonus is scarce and tightly regulated, and Automated Risk Management assesses player risk continuously and protecting margin without compromising compliance.
Sharper performance
Machine-learning odds models for the sports Nordic players follow (football, handball, horse racing) plus AI-assisted operations and player insights drawn from your own data.
Player engagement
AI-driven player behaviour analyses bet metrics such as bet frequency, game preferences, stake patterns, helping you improve the player experience and strengthen retention.
Built for the present.
Prepared for the future.
Norway
Nearly a decade powering Norsk Tipping in one of Europe’s strictest regulatory environments, supporting the state lottery as it modernises and moves more of its offering online.
Finland
Finland is opening to licensed competition, and our long-standing work with Veikkaus gives us market knowledge before new entrants arrive.
We’ve been Norsk Tipping’s technology partner for close to ten years, among the longest-running relationships of its kind in the Nordics, delivering into one of Europe’s strictest regulatory environments throughout and supporting the operator as it modernises and focuses its lottery offering online.
- Powering Norway’s state lottery in a tightly regulated monopoly
- nearly a decade meeting Europe’s most demanding standards
- credentials that travel to regulated markets worldwide
Finland opens to licensed competition in summer 2027 and we’ve been building for it for years. Our partnership with Veikkaus, the state operator that has held exclusive rights to Finnish iGaming, means we already have existing experience and knowledge inside the market new entrants are about to compete in.
- Market launches 1 July 2027
- licensed B2B supplier required from 1 July 2028
- we’re already live through Veikkaus / ready for new entrants
A mature, competitive market with tightening rules: strict deposit limits, a ban on retention bonuses, and no credit card gambling. With bonus capped, gamification is the lever that’s left. Our EngageSuite jackpots powered ATG’s largest-ever prize, a €1.4M win in January 2026.
- Turnkey for new entrants and tech-stack upgrades
- gamification that retains players where bonuses can’t
- a dedicated horse-racing product
- Fantasma Games, our Stockholm-based studio
Widely regarded as one of Europe’s gold standards for consumers channeled towards the regulated market, and one of our fastest-growing markets. We power both the state lottery, Danske Spil, and private operator Cashpoint (rebranding to Merkur Bets): its first online casino, plus a full omnichannel rollout across 230+ shops and 1,000+ terminals.
- Whatever your licence model, a partner already operating on both sides
- full omnichannel, retail and online
- gamification to compete on experience, not just price
Nordics success stories
After a thorough selection process, we have chosen EveryMatrix as our future platform partner for casino and bingo. We look forward to leveraging their modern and flexible technology to enhance our offering and provide an engaging and responsible gaming experience for our customers.
While serving our players with the best customer experience and safest online casino available, providing best entertainment experiences is at the core of our philosophy. EveryMatrix’s full-service platform offers us one of the industry’s best catalogues of games, including its proprietary in-house portfolio.
We’ve been really happy with what we’ve seen from OddsMatrix and our team of Quant Analysts and Data Scientists are now fully armed to take our internal R&D work in the modelling space to the next level. This cutting-edge technology makes up part of the bedrock of what we’re doing here at Kindred, and this is yet another stepping stone on the journey to complete control of our sportsbook product offering.
We are glad to extend our partnership with EveryMatrix to source casino content that matches our ambitions for years to come. EveryMatrix’s expertise will provide great value for Norsk Tipping and support us in our overall content strategy.
This year, Merkur Bets will take another big step forward and take its already successful business in Denmark to a new level by switching to EveryMatrix technology and rebranding to Merkur Bets. In EveryMatrix, we have found the ideal partner to provide us with a powerful technological foundation for our continued growth.
Launching with EveryMatrix reflects a pragmatic approach by Betsson as we explore selected regulated markets. EveryMatrix was chosen for its proven technology, regulatory experience, and capability to support a structured and controlled rollout.
Ready to start a conversation?
Whether you're preparing for Finland's new licensing era, upgrading legacy tech, expanding retail and online, looking for safer ways to engage players in a bonus-restricted market, you'll have the technology, regional experience, and local expertise to move faster. Everything is possible.
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