Home advantage, UK roots, and global-grade platform technology
Founded in London in 2008, EveryMatrix pairs a global tier-1 platform with dedicated UK trading, compliance and account management expertise. Our 2024 acquisition of FSB Technology added deep UK sportsbook and horse racing capability to a platform already scaling ambitious UK operators on home ground.
Key UK iGaming market indicators
The UK is regarded as the gold standard in global compliance, with a well-educated betting and gaming audience, high player expectations, and - since April 2026 - a sharply increased tax burden on licensed brands. Success here demands proven, trusted platform technology, and two decades of experience helping operators protect margins without compromising compliance.
EveryMatrix brings two decades of experience and expertise, speed and reliability, proven compliance processes, flexible product control, and the ability to differentiate in a market where margin matters.
These rising tax pressures make operational efficiency more important than ever. EveryMatrix helps operators protect margins through automation, trading tools, proprietary products and flexible technology.
£16.8bn (€19.49bn)
Generated by Britain’s regulated gambling industry in the year to March 2025, including reported lotteries.
£7.8bn (€9.05bn)
Online remains the largest combined sector across the market.
£5.0bn (€5.80bn)
Casino is the largest remote vertical, with slots generating most of the online casino yield.
£2.6bn (€3.02bn)
Football and horse racing remain key betting verticals.
40% Remote Gaming Duty
From 1 April 2026, online gaming moved into a new tax reality, increasing the need for efficient, scalable and margin-protecting technology.
We help UK brands
compete for long-term growth
One integrated technology stack
Sports, casino, Player Account Management (PAM), payments, affiliate management, and engagement tools together - delivered as modules or as a turnkey solution.
Modular by design
Use the full turnkey solution or select the products you need. EveryMatrix technology is designed to support operators at different stages of growth.
Built for the regulated UK
Supports safer gambling, KYC, AML, reporting, player controls, and compliance workflows through flexible platform architecture and local expertise.
Faster launch and migration
Switch from your current provider to the EveryMatrix platform thanks to our experienced delivery teams, clear integration processes, and proven UK market knowledge.
From full turnkey platform delivery to stand-alone sports, casino, aggregation, and affiliate management, EveryMatrix helps operators launch, migrate, and scale with confidence.
Odds on home turf: football, horse
racing, and everything in between
Horse Racing built for the UK
Always-on', round-the-clock content and streaming featuring 10,000+ monthly races from 20+ countries and popular UK events such as Cheltenham Festival, Grand National Festival, Royal Ascot, and Epsom Derby.
Football-first betting
Covering the most popular football championships in the UK, including Premier League, FA Cup, UEFA Champions League, and EFL Championship, with a multi-sport BetBuilder spanning 11 sports and esports titles, unlimited combinable selections, and cash-out available.
Trading and risk expertise
Local trading expertise and advanced risk tools help operators manage margins, automate workflows, and respond quickly to changing market conditions.
Richer betting experiences
Early payout, cash-out, bet builders, price boosts, and more - built around how UK bettors actually play and reinforced by sports-specific bonus rewards that keep players engaged match after match.
Uptime and trading performance
Live betting availability that sets a high bar for uptime, running 3–5% ahead of the market median*. Enhanced risk management and precise pricing support operators competing in complex, fast-moving markets. And with 99.6% of outcomes settled automatically, operational costs stay low without sacrificing accuracy.
* Average performance measured against a selection of Tier-1 bookmakers.
The house edge: not just the largest library, the right library for players who expect more
The world’s largest casino content library
EveryMatrix Aggregation gives UK operators access to more than 45,000 games from 185+ integrations, including international and local suppliers, and in-house Fantasma Games content.
Localised lobby control
Operators can create global and local lobby instances by market, demographic, player segment, and VIP level. Games can be placed dynamically based on player behaviour.
Top player acquisition and retention
EngageSuite brings bonuses, jackpots, loyalty, mini-games, tournaments, and challenges together and across casino and sports.
Responsible gaming and safer gambling tooling
Player protection spans account and platform levels, including reality checks, time/deposit limits, cooling-off periods, self-exclusion, age verification, win/loss visibility, harm messages, and time-out controls.
EveryMatrix has everything on your UK shortlist with home advantage included
UK continuity and history
Founded in London in 2008 and operated under one consistent strategy since, to offer gambling software to the UK licensed operators. EveryMatrix is licenced and regulated in Great Britain by the UKGC under account number 39383 since 2015.
A dedicated UK commercial structure
A UK-based commercial team built specifically around large turnkey deals, operating from a new dedicated London office.
A clear delivery model
A deliberate strategic shift toward a full platform with turnkey delivery for UK operators and one model, built for scale.
Sportsbook that protects margin
UK sports margin of 11.9%, well above the market average of 8.5 - 9%.
Proprietary horse racing
Own racing product is built from the ground up and integrated directly into the platform offering 10,000+ monthly races
Building momentum with
ambitious UK brands
Challenge
Strengthening a fast-growing UK bookmaker with a more scalable technology foundation across sports and casino.
Solution & outcome
Migrating to the EveryMatrix platform ecosystem, benefitting from its technology across sports including in-house horse racing, casino, platform, and affiliate verticals.
Challenge
Launching and growing a challenger betting brand in the highly competitive UK market.
Solution & outcome
BetTom went live with EveryMatrix’s turnkey technology and has since became the fastest-growing operator on our sportsbook platform, achieving eight-figure monthly turnover (14% MoM), accelerated active players growth (18% MoM) while maintaining strong double-digit profit margins.
Launching with EveryMatrix reflects a pragmatic approach by Betsson as we explore selected regulated markets. EveryMatrix was chosen for its proven technology, regulatory experience, and capability to support a structured and controlled rollout.
Launching with EveryMatrix reflects a pragmatic approach by Betsson as we explore selected regulated markets. EveryMatrix was chosen for its proven technology, regulatory experience, and capability to support a structured and controlled rollout. 
Challenge
Expanding premium casino content access for one of the world’s largest betting and gaming brands across multiple regulated markets, including the UK.
Solution & outcome
EveryMatrix supplied bet365 with exclusive in-house titles and content from its premium providers across multiple markets, including the UK, Germany, the Netherlands, and Mexico.
Insights from the UK Market
Ready to start a conversation?
Whether you're launching a new brand, replacing legacy technology, strengthening your online casino or expanding your racing proposition, our UK team can show you how EveryMatrix helps operators compete and grow with proof over promises.
Talk to our UK experts
