KingMakers mockup

KingMakers is a Pan-African sports betting and entertainment group offering licensed and land-based products to its customers through its BetKing brand, covering Nigeria, Kenya, Ghana, and Ethiopia.

In November 2022, B2B iGaming platform provider EveryMatrix signed a 3-year casino deal with KingMakers, allowing the latter to integrate the EveryMatrix iGaming Integration Platform, CasinoEngine, and boost player acquisitions and retention.

CasinoEngine will be delivered alongside JackpotEngine and BonusEngine, improving the player experience with jackpot customization tools and various player reward features.