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Betcenter
Products used: Omnichannel
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Betcenter

Betcenter is one of Belgium’s leading sports betting operators and part of the Merkur Group, a family-run, internationally active gaming group headquartered in Germany. Founded in 2005, Betcenter operates both online and through more than 50 retail betting shops across Belgium, with 600 full Self-Service Betting Terminals (SSBTs) and 300 SSBT-light units.

In July 2026, Betcenter signed an omnichannel partnership with EveryMatrix, through which the latter would migrate Betcenter’s operations from its in-house legacy platform to EveryMatrix’s full technology stack, covering both its retail and online sportsbook offering. The agreement also included an enhanced front-end solution, designed to improve the betting experience for Betcenter’s customers.

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Daniel Clark
Daniel Clark
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Richardt Funch
Richardt Funch
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Ivan Rozić
Ivan Rozić
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Sam Hill
Sam Hill
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Nikolina Gabelica
Nikolina Gabelica
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Mark Schmidt
Mark Schmidt
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Matt Cowan
Matt Cowan
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Matias Montero
Matias Montero
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