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Merkur Bets
Products used: Omnichannel
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Merkur Bets

Merkur Bets is a leading European sports betting brand and part of the Merkur Group, a family-run, internationally active gaming group headquartered in Germany. Operating across retail and online channels, Merkur Bets offers sports betting services in several European markets, including Germany, Austria and Denmark. In Denmark, the brand was formerly known as Cashpoint before being rebranded to Merkur Bets in September 2026.

In March 2026, Merkur Bets (then known as Cashpoint in Denmark) signed an omnichannel partnership with EveryMatrix to power its retail sports betting network, online sportsbook and online casino.

In October 2026, Merkur Bets successfully launched on EveryMatrix’s omnichannel turnkey platform in Denmark, powering more than 1,000 sports betting terminals across over 230 retail shops, alongside its online sportsbook and casino. The launch marks the first step in a wider European rollout, with additional Merkur Group brand migrations planned in Austria, Germany and Belgium.

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Daniel Clark
Daniel Clark
Group Commercial Director
Richardt Funch
Richardt Funch
Global Commercial Director
Ivan Rozić
Ivan Rozić
Global Commercial Director
Sam Hill
Sam Hill
Global Sales Director
Nikolina Gabelica
Nikolina Gabelica
Managing Director Lottery
Mark Schmidt
Mark Schmidt
Managing Director Africa
Matt Cowan
Matt Cowan
Commercial Director Africa
Matias Montero
Matias Montero
Managing Director LatAm
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