2020 in Review

THE PAST YEAR IN A NUTSHELL

2020 was intense, challenging, and full of surprises. Even so, we are over the moon with our achievements! We are forever grateful to our clients, partners, and teams for their agility, trust and dedication. Together we grew the business and made sure 2020 stays in our memory as a record year. We couldn’t have asked for better partners on this wild journey.

EveryMatrix suite of products accelerated its growth in terms of capabilities, diversification and performance while our team provided remarkable services and support throughout the year. Our clients stayed strong during the difficult spring and increased their revenues, despite the difficult business climate.

2020 has summoned everyone in iGaming to step up their game, do things differently, diversify income sources, and keep people close, even if we now only meet on Zoom. However, in the end, we are certain that an industry more united than ever emerged, which makes us confident that the future has great things in store for all things iGaming.

KEY PRODUCT DEVELOPMENTS

• CasinoEngine, the one-stop-shop for casino content, celebrated a new milestone early in the year by reaching 11,500+ casino games from 175+ providers, including the most competitive Virtual Sports collection from top virtual sports providers. CasinoEngine remained the go-to iGaming Integration Platform by focusing on optimisations such as upgraded tools to analyse player activity and enhanced back-office operational functionalities.
• BonusEngine was relaunched as a cross-product bonus system. Operators can now use it to develop casino and sports bonusing to boost player acquisition, retention, and reactivation via a host of industry-staple bonuses and first-rate gamification tools.
• To keep up with demand and assist our bookmakers successfully navigate the lack of sports events in 2020, we enhanced the OddMatrix Esports Betting Services and launched the Esports Hosted Solution covering 50,000+ live esports events across 22+ games and 270+ tournaments. Check out our esports betting report to see how esports can benefit your business.
• With the addition of esports, the numbers skyrocketed for our sportsbook solution as we now count 80,000+ live sports and esports events monthly. There’s no shortage of choice for our clients’ players!
• MoneyMatrix keeps on going strong on its mission to make payment processing simple and accessible. The latest additions include a highly customizable Hosted Cashier and a new Customer Identity application for facilitating KYC and anti-fraud processes, as well as improved risk management.
• PartnerMatrix bets on transparent and instant data for both operators and affiliates, with their new real-time reports, are available via an API-based solution.
• Spearhead Studios were on a roll, delivering 21 games in total, including the spree of Super July and the launch of the cross-vertical Slider games. They also added to their list of game certifications and licences for Colombia, Romania, and Belarus, while also fully supporting operators that get our games to comply with Germany’s new regulations. Check out their games, which delivered a whopping 100+ million rounds in 2020!

PARTNERSHIPS & COMMERCIAL SUCCESS

• Our CasinoEngine business unit celebrates a record number of 20 new casino clients, and it’s proud to equip them with platform and content from the largest game library in the industry. No less than 24 premium slots, live casino or virtual sports providers were added in 2020 alone.
• Further securing our position as an established iGaming technology provider, we added another official confirmation that we adhere to the highest standards of responsible gaming, by becoming a member of the European Lotteries Association.
• In addition to launching 28 new clients between its fully managed sportsbook solution and its data feed, OddsMatrix swiftly delivered its new Esports Services to several established brands. We are honoured to count among them Optibet and 888.ru.
• MoneyMatrix, our payment solutions platform, onboarded 30 new merchants, signing with important industry names to exclusively handle their payment processing services.
• Let’s cheer for the PartnerMatrix team, who signed a fantastic number of 24 new clients in 2020 and launched 70 new iGaming affiliate programs via their software solutions. This now makes them the advanced affiliate and agent platform of choice for over 100 international B2C brands.
• Our PAM platform GamMatrix, in conjunction with DataMatrix, enhanced its capacities of helping operators increase their ROI on marketing campaigns, better target groups, achieve superior player engagement and reduce churn rates, all in real-time via the integration with the player engagement platform Fast Track.
• RGS Matrix equipped third-party studios such as Wildboars, FunFair, Arcadem, and recently JVL (the well established Canadian landbased provider) with its game-building framework to create spectacular content or add key features.

LOOKING TOWARDS NEW HORIZONS  

• We’re proud to bring to our future USA clients our casino platform and game content, and this summer marked the start of this process. Erik Nyman with EveryMatrix recruiting Erik Nyman as President of EveryMatrix Americas to join the company’s Leadership Team and oversee our successful entry on the USA market.
• Seizing the opportunity and working closely with established clients looking to expand into new regulated jurisdictions, EveryMatrix has already filed the application to New Jersey Division of Gaming Enforcement for a licence, to be able to deliver casino clients its award-winning CasinoEngine and game content in the state. Stay tuned, and we’ll keep you up to date with more news on this.

PEOPLE & ORGANIZATION

• With his deep understanding of financial processes, Samoil Dolejan has been successfully steering MoneyMatrix as its new CEO since this spring.
• This June, we were delighted to see Stian Enger Pettersen taking over as CEO of the CasinoEngine business unit.
• The past year saw us gathering 500+ EMers across our eight offices in Europe and Asia, including the newest EveryMatrix office in Thailand and its team specialised in front-end solutions.
• Navigating the challenges, the Kids Academy project and its teachers made us even prouder in 2020: the enrolled kids transitioned smoothly to online schooling, went to a Summer School and to the 4^th edition of the International Robotics Competition.

DIGITAL EVENTS

The iGaming industry shifted its events in the digital realm, and we were happy to reconnect with clients, partners and colleagues, and bring our expertise to a series of discussions, panels and interviews.

• In April, our CEO Ebbe Groes pioneered our participation in online events as moderator of the Off the bench – What is there to bet on? panel, an essential discussion about options for the sports vertical during the pandemic lockdown, at the SBC Digital Summit.
• In the first month of summer, we joined the Betting on esports amidst Covid panel at the Sigma Digital Summit. Ebbe Groes discussed how esports betting enjoyed a spectacular rise during the sports crisis, with a x40 growth in less than two months.
• The second Sigma Digital event of the summer, SiGMA Deep Tech’s Platform Challenges and Solutions, saw our Group Architect Tim Walls sharing how we enable seamless changes and scalability with modular software.
• We could crown June as our most popular month for online events: Stian Hornsletten, Chief Commercial Officer of EveryMatrix, hosted the roundtable We’ll be right back after this break – How a pause on sports can be an opportunity for a more creative offering.
• July saw our Head of Sales Kiril Nestorovski join the Platforms and Aggregators panel at the CasinoBeats Malta Digital 2020. He shared insights on casino platforms and what to look out before launching on new markets and much more.
• Back from the summer holidays, in September we kept our events’ streak, with Group CTO Rafael Campuzano participating in the webinar Take the Risk out of Accelerated Transformations with Observability, powered by New Relic. We recommend bookmarking the webinar’s link in your calendar and put aside a 50-minute slot to see it.
• In November, Ebbe went back on a virtual stage, weighing in on the advantages of a fully managed sportsbook at SiGMA Europe Virtual Expo. We are happy to report that the Fully managed sportsbook VS a fully open sportsbook was the most-watched panel at the event.
• One of the great things about the digital world is that it reduces distances to nothing – and Ebbe took advantage of this in his interview with Gambling Insider, reflecting on 2020 and its impact on the verticals of sports and esports betting and casino.
• Last but not least, it’s always nice to see the efforts our teams put into our products rewarded. It makes us proud that last year we made it to the shortlisted nominations at EGR B2B Awards and SBC Awards, and to have won as in five categories at the Starlet Awards!

2020 MUST-READS

WHAT’S NEXT?

Despite its setbacks, 2020 also brought silver linings for our industry, spurring an unprecedented online growth. And this makes us look toward the future with more optimism than ever.

Offline events are bound to come back rather sooner than later. But we will also keep this period’s incredible technological developments, that supported fast advancements in digital entertainment and countless other business sectors.

For us, at EveryMatrix, the challenging times provided the fuel to deliver even more efficient iGaming software products and services. Coupled with our teams’ tremendous agility, we are determined to match and exceed our clients’ expectations and be their number one choice as a software provider.

Meanwhile, join us and let’s welcome 2021 properly. Bars might not be an option right now, but we have your back with some delicious DIY cocktails. Enjoy this new year’s opportunities!