Powering growth in LatAm region
With nearly two decades of experience in global markets, EveryMatrix delivers full-stack iGaming platform infrastructure, sports betting, casino, payments and player engagement, backed by a team on the ground. We work with both lottery and private operators, helping them adapt and scale to always stay competitive.
LatAm iGaming sector snapshot
Rapidly changing regulations and tax frameworks are shaping the future of iGaming across the region. The LatAm story is no longer about whether large parts regulate, but how fast its countries can formalise iGaming without over-taxing or losing players to offshore operators.
Brazil is considered one of the fastest growing countries, followed by Mexico, Argentina, Colombia, Peru, and Chile.
Total Gross Gaming Revenue (GGR) in key LatAm regions in 2026
Combined GGR of ~€18.54 bn across six regulated markets.
*Source: H2 Gambling Capital
Player Behaviour Insights
Crash games dominate. Bonus buy features, personalised challenges and high-volatility content are the retention engine and not generic free spins.
Brazilian casino players interact with competitions more than any other market we tracked.
Emerging preference: games developed for European and North American markets perform well here. Local cultural themes matter less than mechanics.
Peruvian players are the most active in the region. More sessions, more bets per session, and higher stakes than Colombia or Brazil.
Medium volatility preference today, but this will shift higher as the market matures and game supply broadens.
Animal-themed content tops the charts alongside classic and Asian themes. Buy Features are the single biggest revenue lever.
Colombia is LatAm's most mature regulated casino market and the most bonus-sensitive. Free Spins campaigns convert well.
The big opportunity: 70% of Colombians participate in gambling, with strong crossover between sports bettors and slots. tournaments bridge the two.
Medium volatility preference with a wide range of iGaming habits with online and retail blended.
Regional presence in key LatAm markets
EveryMatrix has partnered with regional brands for several years and has a growing presence across Mexico, Brazil, Colombia, Peru, and Argentina. Our local team supports operators at different stages of regulation, combining proven technology with local market expertise and regional delivery capabilities.
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Mexico
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Brazil
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Colombia
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Peru
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Argentina
Trusted across LatAm’s regulated
iGaming ecosystem
Certified for Games by Brazilian Gaming Authority (SPA)
Approved by the Colombia Gaming Authority
Approved by the Ciudat de buenos Aires Gaming Authority
Approved by the Peruvian Gaming Authority
Technical & Security Certification
Member of the Corporación Iberoamericana de Loterías y Apuestas del Estado
Member of the Mexican Gaming Association
Member of the North American Association of State and Provincial Lotteries
Member of the World Lottery Association
Member of the European Lottery Association
IT Service Management Certified
Information Security Certified
Level 1 Certification & Payment Card Industry Compliance
GLI19 Gaming Supplier Certification
Omnichannel Sportsbook
covering LatAm’s demands
From global events to full-depth local league coverage
Covering all major local Football leagues, including Brasileirão, Liga MX, Chilean Primera División, Argentine Primera División, Copa Libertadores, and over 60 LatAm-relevant leagues with pre-match and in-play.
Future reach, fast, reliable and available betting
Cash-out, Bet Builder, live tracker, player props and micro-markets. High uptime, low latency odds, and fast settlement to keep players happy and your retention high. ‘Do it yourself’ tool to create proprietary betting markets and all types of odds formats.
Risk Management, trading tools and pricing at LatAm scale
AI-powered odds creation and automated risk management built for volume spikes major football events create. Managed trading support available. Margin protection across all markets. Configurable settings, and data-driven to take control of your customer base.
Retail to online support for rapidly changing demands
EveryMatrix delivers true omnichannel betting (platform, wallet, data, and front-end) across SSBTs, kiosks and online. This gives a competitive advantage in dynamic and shifting markets, allowing land-based operators to transition online.
Casino powerhouse and the world's largest casino content library
Casino integration and management platform
Casino management, lobbies & game configuration tools, and direct integration with the EveryMatrix platform, offering multiple API integrations to build and control your own front-end.
The World’s Largest iGaming content library
More than 45,000 titles from 185+ integrations, including best performing local and international games and our own exclusive Fantasma Games, allowing you to customise your offering to suit any LatAm market.
EngageSuite for acquisition and retention
To gain full access to our casino platform and EngageSuite, our all-in-one gamification solution for player acquisition, retention, reactivation, and engagement, including cross-product bonusing and jackpots configurable across any integrated content provider.
Platform built to scale on LatAm’s dynamic markets
Compliance and KYC
EveryMatrix is compliant with multiple key LatAm markets including Brazil, Mexico, Colombia, Peru and Argentina. Integrated AML screening, KYC, fraud prevention, and risk tooling help you adapt, market-by-market while maintaining consistent player protection and operational control.
Technology
Modular and API-driven, EveryMatrix technology supports faster launches and market-by-market localisation across LatAm. Individually integrate sports, casino, CRM, and affiliate, or mix and match, while retaining the flexibility to retain existing third-party systems.
Operations
Centralised player account management operations. EveryMatrix helps you manage player and account operations across multiple LatAm jurisdictions from a unified platform, with automation tools to reduce manual workload, improve operational control, and support faster scaling.
Payments
Payment orchestration allows integration with multiple PSPs and local methods such as PIX, SPEI, PSE, Yape, OXXO, Boleto, MercadoPago, across all key LatAm markets, in one integration.
A proven lottery partner
now available in LatAm
Solving operational
obstacles in LatAm
Other providers
EveryMatrix
Our LatAm success story
Successfully launching online casino operations across regulated LatAM
Breaking into Argentina’s complex market, BetWarrior partnered with EveryMatrix to launch fast, meet strict regulations, and grow rapidly, transforming from a start-up into a trusted LatAm operator with record growth.
Read more
Insights from the African Market
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