B2B iGaming technology provider EveryMatrix has been awarded the public tender to provide the Finnish state-owned gaming and lottery monopoly Veikkaus with a vast library of casino content.
The six years agreement was awarded to EveryMatrix after a competitive procurement process. Veikkaus will integrate the supplier’s CasinoEngine solution, the iGaming Integration Platform, and source a catalogue of 65 game providers, with more to be added in the upcoming years.
EveryMatrix will also distribute proprietary content from its gaming studios, Spearhead Studios and Armadillo Studios, and content from its exclusive SlotMatrix partners, among other top premium vendors.
With over 2 million loyal customers, the Finnish monopoly Veikkaus is a member of the World Lottery Association (WLA). The operator is directing its revenues to the benefit of the Finnish society. Veikkaus supports a wide range of social causes in the fields of culture, sports, science, youth work, social welfare, and health.
Stian Hornsletten, Chief Commercial Officer of EveryMatrix, says: “Winning Veikkaus as a client marks another major milestone for EveryMatrix. We are already working with several other state-owned monopolies and have enough experience in the field to deliver the best service to Veikkaus. Our team looks forward to supporting Veikkaus in their journey, and we are keen to get started as soon as possible.”
Jan Hagelberg, Chief Product Officer at Veikkaus, comments: “We are very happy and look forward to starting cooperation with EveryMatrix. Veikkaus is constantly improving its offering to stay as number one operator for Finnish casino players. While serving our players with the best customer experience and safest online casino available, providing best entertainment experiences is at the core of our philosophy. EveryMatrix’s full-service platform offers us one of the industry’s best catalogues of games, including its proprietary in-house portfolio.”
Veikkaus Oy started its operations at the beginning of 2017, as the Finnish gaming system was reformed and the previous three operators Fintoto, Finland’s Slot Machine Association (RAY), and Veikkaus merged into a single gaming company owned by the Finnish State. The Finnish system is based on the exclusive right principle, with the purpose of operating games responsibly and mitigating the possible risks involved in gambling. The system secures the legal protection of those engaging in gambling and prevents gambling-related fraud.
Veikkaus operates all the gambling games that are offered in Finland. The games fall into three major categories: Lucky Games, Slot Machines and Instant Games, and Skill Games.
For more information, visit www.veikkaus.fi.
EveryMatrix is delivering iGaming software, solutions, content and services for casino, sports betting, payments, and affiliate/agent management to Tier 1 operators as well as to newer brands. The platform is highly modular, scalable, and compliant, allowing operators to choose the optimal EveryMatrix solution depending on their needs and existing in-house technology and capabilities.
EveryMatrix empowers clients to unleash bold ideas and deliver outstanding player experiences in regulated markets. The company has 700 employees across ten countries and serves 150+ customers worldwide, including the regulated U.S. market.
EveryMatrix is a member of the World Lottery Association, European Lotteries Association, and iDEA Growth in the U.S.
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