EveryMatrix signs deal with 888casino for the U.S. market

B2B iGaming platform provider EveryMatrix has inked a new game distribution agreement with leading global online betting and gaming operator 888 for the U.S. market.

EveryMatrix is delighted to announce that it has signed a new gaming content deal with 888casino, part of 888 Holdings plc. 888 is pairing its strong branding with EveryMatrix’s state-of-the-art technology to deliver outstanding digital products across the globe.

This partnership expands EveryMatrix’s reach in the thriving U.S. market, where the supplier is already present with a key commercial hub in Miami. Over the past year, EveryMatrix has been filing for licenses in multiple jurisdictions, including New Jersey, Michigan, West Virginia, and Pennsylvania.

EveryMatrix will distribute content from Spearhead Studios and Armadillo Studios via an easy integration with its own iGaming Integration Platform, CasinoEngine.

The company’s U.S.-facing studio, Armadillo Studios, is also preparing the release of its first branded game featuring the famous MMA fighter Amanda ‘The Lioness’ Nunes and her incredible career.

Erik Nyman, President EveryMatrix Americas, says: “I am very happy to announce that we have signed with 888, one of the largest and most experienced international gaming operators. This agreement will allow us to distribute our game content to a wider audience and we are looking forward to developing the relationship with 888 further.”

Talya Benyamini, VP B2C Casino at 888casino, comments: “Product and content leadership is a core element of 888’s global corporate growth strategy, and our partnership with EveryMatrix will help us continue to deliver on our ambitious plans for the future, including in the US. Our commitment to our players to provide the highest quality games content across our portfolio continues to be at the centre of everything we do.”

About 888casino

888casino is one of the world’s leading online casino brands, with a multi-award-winning casino experience enjoyed by more than 25 million members. Founded in 1997, 888casino provides a high-quality, safe and enjoyable online gaming experience, with a seamless player experience giving access to the best casino games available. 888 uses sophisticated AI to personalise the gaming experience for players, combining the best external games with unique and exclusive games developed by Section8, 888’s in-house content studio.

888 owns and operates some of the most exciting and trusted online Casino, Sport, Poker and Bingo brands in the market. 888’s objective, above all else, remains to ensure that all those who download the 888 apps and visit its websites can do so in safety. 888 acknowledges the potential risks that online gambling can present and is committed to ongoing improvements to make gambling safer. It uses technology as a force for good, giving customers transparency about their activity, and using sophisticated AI to detect and block harmful play.

888casino’s dedication to product innovation has been recognised through industry awards. In 2021, 888casino was proud to be recognised at the EGR operator of the year awards as the winner of the Casino Operator of the Year. In 2020, it was also awarded Casino Operator of the Year at the 2020 Gaming Intelligence Awards.

Learn more at www.888casino.com.

About 888 Holdings

888 Holdings plc (and together with its subsidiaries, “888” or the “Group”) is one of the world’s leading online betting and gaming companies. 888’s mission is to lead the gambling world in creating the best betting and gaming experiences, bringing unrivalled moments of excitement to people’s day-to-day lives by developing state-of-the-art technology and products that provide fun, fair and safe online betting and gaming entertainment to customers around the world.

888 has been at the forefront of the online gaming industry since its foundation in 1997, leveraging its proprietary technology to create an innovative and world-class online betting and gaming experience. The Group is structured into two lines of business: B2C, under the 888 brands, and B2B, conducted through Dragonfish, which provides partners a leading platform through which to establish an online gaming presence and monetise their own brands in a safe and responsible manner.

In recent years, 888’s continued focus on innovation has been recognised through industry awards. In 2021, the Group was named Casino Operator of the Year and its in-house sportsbook was recognised as the In-House Product of the Year at eGaming Review’s (EGR) prestigious Operator of the Year Awards. In the same year, the Group also won the Poker Marketing Campaign at EGR’s Marketing & Innovation Awards for its Made to Play campaign.

888’s consumer facing websites offer more than just online betting and gaming. They are entertainment destinations: places where people can enjoy a truly interactive experience and be part of an online community that shares common interests. 888’s strong and trusted brands are all accessible through 888.com.

About EveryMatrix

EveryMatrix is delivering iGaming software, solutions, content and services for casino, sports betting, payments, and affiliate/agent management to Tier 1 operators as well as to newer brands. The platform is highly modular, scalable, and compliant, allowing operators to choose the optimal EveryMatrix solution depending on their needs and existing in-house technology and capabilities.

EveryMatrix empowers clients to unleash bold ideas and deliver outstanding player experiences in regulated markets. The company has 650+ employees across ten offices and serves 140 customers worldwide, including the regulated U.S. market.

EveryMatrix is a member of the World Lottery Association, European Lotteries Association, and iDEA Growth in the U.S.