B2B tech provider EveryMatrix announces a new strategic partnership with real-time gamification platform CompetitionsLabs. In addition to its powerful bonus system, CasinoEngine will now offer its clients an advanced toolkit and several player engagement features to optimise acquisition and retention campaigns.
Through the new integration with CompetitionLabs, CasinoEngine‘s clients will enjoy a large selection of gamification tools, such as tournaments, leader boards and mission-based achievements, which can significantly improve player retention and lifetime value.
Gamification’s positive effects include increases in metrics related to player engagement, turnover, player loyalty and brand favourability, while not encouraging negative behaviours, thus helping operators’ in their responsible gambling efforts.
Stian Enger Pettersen, CEO of CasinoEngine, says: “We’ve been thoroughly researching partners in this area and CompetitionsLabs’ credentials are impressive. EveryMatrix helps customers to differentiate and innovate their businesses through our solutions, and CompetitionsLabs’ gamification platform is an excellent fit for us.
“Thanks to this integration, our casino clients can now take full advantage of this real-time toolkit to quickly roll out tournaments and missions, and we are confident that players will be excited by the skinnable widgets.”
Clinton Peltonen, Chairman of CompetitionLabs, adds: “EveryMatrix is a great partner to work with and we believe that their commitment to both customers and players alike has been showcased for the past decade. CasinoEngine is a high-performing product and our gamification platform will help them increase their customer engagement even more. We understand that gamification can be daunting, which is where the CompetitionLabs software and consulting services can help out.”
If you are interested in improving your gamification process and attracting new casino players, reach out today.
CompetitionLabs is an industry-leading platform for gamification transformation. CompetitionLabs uniquely combines insight into the benefits of cross-portfolio gamification with a world-class technological platform.
CompetitionLabs has transformed the economics of gamification and innovation for operators, platform providers and games publishers alike since 2015.
Learn more at www.competitionlabs.com.
UPDATE FEBRUARY 17, 2022: CompetitionLabs has rebranded to Ziqni together with its rollout of the next generation of its gamification platform.
EveryMatrix delivers a modular and API driven product suite for casino, sports betting, payments and affiliate/agent management. The company’s B2B iGaming solutions are designed to help clients unleash bold ideas and deliver outstanding player experiences in regulated markets.
To offer the services required by operators, the EveryMatrix products work together as an entire platform or independently. They can be easily integrated with existing platforms to accommodate different types of clients from bookmakers to lotteries and from existing large operations to newcomers.
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The key for us as a true B2B iGaming software provider is to help gaming operators implement bold ideas and unleash unlimited creativity.