From ticket
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Follow and discover our six-part series exploring how Europe’s lotteries are increasingly investing in a digital future.

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Lottery is becoming a digital entertainment ecosystem

European lotteries are no longer simply moving online. They are becoming digital entertainment businesses and the leaders are already competing successfully with private operators for players, attention and engagement.

39% average online revenue penetration, 60 to 80% among Nordic leaders
80 to 90% mobile share of total online revenue
Millions of players moving online

Casino portfolios running into thousands of games
Lotteries competing successfully with major private gambling brands for digital visibility
Lottery's digital race is moving from player access to enhancing player experiences

The full series

Six perspectives. A complete picture.

A new chapter every week. Register once and we’ll send each one to your inbox as it launches

Available now 01

European lotteries’ financials and growth trajectory

Inside chapter 1

Find out where online already accounts for 60–80% of revenue
Why mobile is becoming the primary digital channel
Which European lotteries are showing the strongest online growth

Get the first chapter

Coming out weekly 02

Online visibility vs private iGaming brands

Inside chapter 2

How decades of brand building have enabled lotteries to compete with private operators
Why revenue share vs visibility is a different story
Who is the most followed lottery in our findings

Coming soon

Coming out weekly 03

Mobile apps and their appeal to next gen players

Inside chapter 3

Why mobile isn't a channel. The smartphone is becoming Europe’s lottery shop
What the overall average mobile traffic is across 28 lotteries
How for next generation players, online lottery won't mean desktop. It will mean mobile

Coming soon

Coming out weekly 04

The rise of digital technology investment

Inside chapter 4

How state lotteries are beating commercial operators for digital attention
What percentage of lotteries offer online games across all verticals
Why sports betting is making a big move within lottery offerings

Coming soon

Coming out weekly 05

The boom in casino-style games and new content

Inside chapter 5

What the average number of slot games is across Europe's largest lottery brands
Where the investment in casino content is paying off most
Which lottery works with more than 100 games suppliers

Coming soon

Coming out weekly 06

A growing appetite for online sports betting

Inside chapter 6

How live betting now generates more than half of sports betting revenue, but lottery offerings vary widely
Why leading lotteries offer similar breadth of sports markets to private operators but still face significant scale gap
Which brand bucks the trend with a peak of 404 football events per hour

Coming soon

EveryMatrix Lottery solutions built for digital transformation

We deliver turnkey or modular digital solutions for lotteries preparing for modernisation, omnichannel expansion, or transitioning from legacy systems under public governance.

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