EveryMatrix has appointed Bobby Longhurst as Group Chief Commercial Officer (GCCO) ahead of ICE 2024.
Longhurst, former Managing Director of SportingTech, has joined the business as GCCO assuming responsibility for commercial strategy including account management, sales, and marketing, working closely with each business unit to enhance EveryMatrix’s global efforts.
He has more than 20 years of industry knowledge, strategic insight, and executive leadership experience within leading iGaming suppliers such as SportingTech (Managing Director), Pronet Gaming (CCO) and SBTech (Commercial Director), where he focused on areas such as rapid revenue growth, team management, process improvements and new business development.
Bobby Longhurst replaces co-founder Stian Hornsletten as CCO who will transition to CEO of the company’s Games division on February 1st.
Ebbe Groes, Group CEO, EveryMatrix, said: “EveryMatrix is on an accelerated growth path therefore to fulfil the huge plans we have for 2024 and beyond we are continually looking to invest in the best talent the industry has to offer.
“Bobby is a well-respected and well-known individual within iGaming with extensive commercial, product and strategic experience and knowledge that will provide us with even greater firepower to expand our reach across new and existing verticals, global markets and technologies. I’d like to welcome and wish him well as we embark on an exciting chapter at EveryMatrix.”
Bobby Longhurst, CCO, EveryMatrix, said: “Joining EveryMatrix at this stage of growth is something I was very keen to do, and I am delighted to be on board.
“There are huge opportunities on the horizon across all our major business units and products in both established and new markets such as LatAm and particularly within our turnkey platform offering following the success the business has had in recent years. I’m looking forward to leading EveryMatrix’s commercial strategy with some very exciting projects in the pipeline.”
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EveryMatrix delivers iGaming software, solutions, content and services for casino, sports betting, payments, and affiliate management to global Tier 1 operators as well as to newer brands. The platform is highly modular, scalable, and compliant, allowing operators to choose the optimal EveryMatrix solution and combine with third-party and in-house technology and capabilities.
EveryMatrix empowers clients to unleash bold ideas and deliver outstanding player experiences in regulated markets. The company has 850 employees across 12 countries and serves 300+ customers worldwide, including the regulated U.S. market.
EveryMatrix is a member of the World Lottery Association (WLA) and European Lotteries Association. In September 2023 it became the first iGaming supplier to receive WLA Safer Gambling Certification.
EveryMatrix is proud of its commitment to safer gambling and player protection whilst producing market leading gaming solutions.
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