Future Anthem expands EveryMatrix Content Recommendations

Future Anthem, the real-time AI platform powering personalisation for the global gaming industry, today announces that its Content Recommendations module for casino is now available to EveryMatrix clients.

This builds on an existing collaboration, extended last year, that has seen Future Anthem’s Real-Time Experiences module deliver a 3-5x return on investment (ROI) for bonus campaigns across over 16 EveryMatrix brands.

While Real-Time Experiences increases retention and lifetime value through bonuses tailored to individual behaviour, Content Recommendations enables brands to deliver personalised content for every player in real time as they move through the casino.

Content Recommendations draws on a suite of machine learning models and metadata across more than 25,000 games to create personalised lobbies with flexible, API-driven carousels. Across live deployments, the module is driving a 3-4x ROI with a 5-8% net gaming revenue uplift and a 2-2.5x increase in games played.

Ian Tibot, Chief Commercial Officer, Future Anthem, said: “We have a strong, established integration with EveryMatrix that has delivered proven results across more than 16 brands. Content Recommendations is now available through that same integration – simple and fast to deploy and giving operators the tools to personalise every aspect of the player journey.”

Stian Enger Pettersen, Head of Casino, EveryMatrix, said: “Our collaboration with Future Anthem has delivered a measurable impact for our clients. Making Content Recommendations available through our platform gives them the opportunity to take personalisation to the next level, reflecting our commitment to providing clients with the tools they need to optimise the player experience.”