EveryMatrix agrees CasinoEngine deal with UK tier-1 brand Matchbook

EveryMatrix has agreed a multi-year partnership with UK tier-1 operator Matchbook to supply its CasinoEngine platform and cross-product BonusEngine technology with the aim to transform the brand’s casino business.

CasinoEngine, the industry’s leading integration and productivity platform, will power Matchbook’s entire casino operation, alongside BonusEngine that will further fuel the brand’s growth with cross-product bonusing tools proven to increase reactivation, acquisition and retention and generate outstanding results.

Founded in 2004 Matchbook is a well-known online UK betting exchange that has developed a significant sports betting player base in its home territory through its low margin sports markets and innovative product offering.

CasinoEngine will aim to significantly grow Matchbook’s complementary casino offering into a world-class, multi vertical, digital entertainment experience with access to an ever-growing portfolio of thousands of best performing games.

EveryMatrix has a proven track record of generating Year-on-Year (YoY) record results for tier-1 casino customers. In 2022 Gross Gaming Revenue (GGR) casino performance for EveryMatrix operator partners generated more than €1 billion, with further record quarters in Q1 and Q2 2023 of €374m and €432m, up 77% and 86% YoY compared to Q1 and Q2 2022 respectively.

Matchbook will also integrate JackpotEngine and BonusEngine to further boost its gaming division through flexible and configurable jackpot customisation and a variety of industry-leading player reward and bonus management features.

Stian Enger Pettersen, Head of CasinoEngine, EveryMatrix, said: “We’ve long admired Matchbook as one of the standout brands in the UK, so we’re delighted to be working with them to accelerate their casino business and take it to new heights through the power and possibilities of CasinoEngine and BonusEngine.

“We’ve shown time and again that our technologies, products and services combine like no other to create the ultimate casino productivity platform that drives both instant results and creates sustainable long-term growth for brands, no matter what market they are in.”

Malcolm Graham, CEO, Matchbook, said: “Our sports product is well recognised as best-in-class and, with our new partnership with EveryMatrix, we fully intend to replicate that success in casino creating the ultimate 21st century player experience with the latest personalised content, bonuses and rewards.

“I’m delighted to have EveryMatrix on board and we’re all looking forward to the journey ahead.”

About Matchbook

Founded in 2004, Matchbook has grown to become one of the most innovative sports betting platforms in the world, with a focus on transparency, fairness, high class casino games and customer satisfaction.

Matchbook is designed for bettors who want better value, award winning content and exceptional customer service.

For more information visit www.matchbook.com

About EveryMatrix

EveryMatrix delivers iGaming software, solutions, content and services for casino, sports betting, payments, and affiliate management to global Tier 1 operators as well as to newer brands. The platform is highly modular, scalable, and compliant, allowing operators to choose the optimal EveryMatrix solution and combine with third-party and in-house technology and capabilities.

EveryMatrix empowers clients to unleash bold ideas and deliver outstanding player experiences in regulated markets. The company has 750 employees across 12 countries and serves 300+ customers worldwide, including the regulated U.S. market.

EveryMatrix is a member of the World Lottery Association, European Lotteries Association, and iDEA Growth in the U.S.

EveryMatrix is proud of its commitment to safer gambling and player protection whilst producing market leading gaming solutions.