EveryMatrix targets growth across Finland, Africa and Latin America
EveryMatrix is continuing to expand its regulated-market footprint, with Finland, Africa and Latin America among the key regions shaping its next phase of growth.
Speaking to Vixio Gambling Compliance, our senior commercial leaders outlined where they see the strongest opportunities, how the company is preparing for increasingly complex regulation and why local presence matters as it scales internationally. EveryMatrix is now licensed across 44 regulated jurisdictions.
Preparing for Finland’s competitive opening
Finland is expected to become one of Europe’s most closely watched new regulated markets.
Global Commercial Director Ivan Rozić expects competition to be intense once the market opens, particularly given the established position of Veikkaus, which is already a long-standing EveryMatrix customer.
“Veikkaus has adjusted the way they work to have a company that’s able to compete in a competitive market, so it will likely be more challenging for new entrants to make an instant impact.”
For EveryMatrix, preparation goes beyond individual market launches. As the number of regulated jurisdictions increases, so does the development and compliance workload required to meet different local standards.
Ivan says the company is focused on identifying upcoming requirements early, particularly ahead of mandatory B2B licensing changes expected in 2028.
That ability to prepare ahead of regulatory change is becoming increasingly important as EveryMatrix continues to expand across more markets.
Building a stronger position in Africa
Africa is another major growth area for EveryMatrix, particularly following the acquisition of FSB Technology in 2024.
That deal helped strengthen the company’s presence on the continent and brought customers including 888Africa, which migrated to the core EveryMatrix platform in Angola and Zambia, as well as KingMakers in South Africa.
South Africa remains a particularly important market, with EveryMatrix aiming to become the leading B2B provider in the country.
The company has already established a licence in the Western Cape and is building a wider pipeline across South Africa and French-speaking Africa, while also progressing with a licence application in Kenya.
Expansion will remain selective, however. In more mature or difficult-to-enter markets such as Nigeria, EveryMatrix will assess opportunities individually rather than pursuing growth for its own sake.
The wider strategy is to combine local hiring, product development and targeted market entry as opportunities emerge across the continent.
Establishing a local base in Latin America
EveryMatrix is also strengthening its presence in Latin America.
After previously serving the region from Miami, the company appointed Matias Montero as Managing Director for Latin America, based in Buenos Aires, with a mandate to build a dedicated local team.
Brazil stands out as one of the region’s biggest opportunities. EveryMatrix is already certified there, and Matias sees significant potential given the country’s scale within the Latin American gambling market.
One of the biggest developments still to come is B2B supplier licensing.
Under the current system, operators carry much of the burden for submitting supplier certifications individually. Matias believes a formal B2B licensing framework would simplify that process considerably by reducing repeated approvals across different operators.
Growth with a long-term view
Finland, Africa and Latin America each present very different opportunities, but the underlying strategy is the same: enter markets with the right regulatory preparation, build local expertise where needed and focus resources where EveryMatrix sees the strongest long-term potential.
That expansion also supports the company’s wider 2030 ambition to become a top-three global iGaming turnkey platform and technology provider, with growth in Latin America and Africa forming an important part of that plan.
For EveryMatrix, the next stage of international growth is not simply about entering more jurisdictions. It is about building the regulatory, commercial and operational foundations needed to compete successfully in each one.
