Foliatti Casino goes live in Mexico with EveryMatrix

B2B iGaming software provider EveryMatrix announces the official launch of leading Foliatti Group into the online Mexican regulated market. Mexican players can now enjoy a wide range of casino games, sports and esports betting events, and exciting promotions.

After working closely with EveryMatrix, Group Foliatti (Concepto Deportivo de Mitras), a company with the biggest land-based presence in several Mexican states, has officially launched its first online venture Foliatti Casino.

EveryMatrix supports Foliatti’s online launch by providing its flexible turnkey solution, including its iGaming Integration Platform and sportsbook, as well as its cross-bonusing system and scalable player management platform (PAM). The two companies have started their partnership in June 2021.

To further drive differentiation on the market, EveryMatrix has teamed up with front-end specialists Mad Men. Using their market knowledge and the best UX practices and tools, Mad Men has ensured that Foliatti Casino will stand out in the competitive iGaming market by developing its new brand identity and overall website design.

Mad Men has been working within the EveryMatrix eco-system to ensure Foliatti Casino enjoys all native platform functionalities and can easily run its operations moving forward. Mad Men is an EveryMatrix certified Gold Partner.

Stian Hornsletten, CCO & Co-founder of EveryMatrix, comments: “We’re so proud of Foliatti Casino’s launch. All of us poured plenty of resources into this project, which ended up being a great success. As a platform provider, EveryMatrix is happy to offer its turnkey solution to leading land-based brands looking to have a great start in the online sphere. It has been a great pleasure to work with Mad Men and Foliatti Group, and I see a great future ahead of us.”

Michel Groenendijk, Director of Mad Men Ltd, says: “Our past work experience with EveryMatrix’s team made this project a pleasure. Thanks to our fast interactions, we were able to deliver the project quickly, so Foliatti can start running their new online brand right away. That being said, we’re looking forward to partnering and working with EveryMatrix again for future projects.”

About Foliatti Group

Foliatti Group is a company focused on entertainment with more than 13 years of experience in the market. We currently have 7 retail units throughout the Mexican Republic, and our more than 1,500 employees stand out for their friendly treatment and the great service they provide to our customers.

At Foliatti Casino we continually seek to improve so that our clients have an extraordinary experience through the personalized and warm service that characterizes us.

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About Mad Men

Mad Men was founded with a passion for iGaming and a focus on quality. We appreciate the need for flexibility and know what it takes to stand out in the incredibly competitive iGaming market. Your vision is what will set your brand apart, and we can help you bring that to life.

Whether you are looking to optimize your audience’s onsite experience, migrate your brand between platforms or develop your gamification idea, Mad Men has the experience across the whole gamut of iGaming development technical projects.

Not only knowledge and know-how, but we also employ the latest tool and best practices of the industry to guarantee a seamless, bespoke experience. Whether you’re after a complex, large-scale solution or something more straightforward, we work with you from start to finish to create a customized product that’s user-friendly, speedy and easy to maintain.

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About EveryMatrix

EveryMatrix is a leading B2B provider delivering iGaming software, solutions, content and services for casino, sports betting, payments, and affiliate/agent management to Tier-1 operators as well as to newer brands. The platform is highly modular, scalable, and compliant, allowing operators to choose the optimal EveryMatrix solution depending on their needs and existing in-house technology and capabilities.

EveryMatrix empowers clients to unleash bold ideas and deliver outstanding player experiences in regulated markets. The company has 650 employees across nine countries and serves 120+ customers worldwide, including the regulated U.S. market.

EveryMatrix is an active member of the World Lottery Association, European Lotteries Association, and iDEA Growth in the U.S.

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