EveryMatrix’s CasinoEngine signs agreement with Flutter Entertainment, formerly known as Paddy Power Betfair, to provide the iGaming Integration platform in several regulated markets such as Spain, Italy, Sweden, and the UK. Through the new partnership, Flutter will obtain access to an extensive selection of market-specific gaming suppliers, via a single integration.
The UK-listed gambling operator Flutter Entertainment plc serves over six million enthusiastic players worldwide and operates a range of leading brands, including Paddy Power, Betfair, Sportsbet, FanDuel, TVG and Adjarabet.
CasinoEngine Direct solution has been selected because of its capacity to meet Paddy Power Betfair’s strict set of requirements to deliver a unified experience for players across all vendors.
Jack Dinan, Commercial Product Manager at Paddy Power Betfair, comments: “We have spent considerable time assessing potential B2B partners who could enhance our gaming proposition across International Markets. We are delighted to partner with EveryMatrix who have impressed us with their experience, professionalism, and reliability. We are incredibly excited by the imminent launch in Spain, which offers our customers a greatly enhanced portfolio of games and a seamless experience between products.”
Stian Hornsletten, Group Chief Commercial Officer of EveryMatrix, says: “Spain is the first market to tackle together with Flutter. To achieve their mission of bringing entertainment to life in a responsible way, Flutter offers players a unified experience across all gaming vendors by upholding total control over the gameplay window. CasinoEngine’s team, together with vendors, developed several features to comply with their strict requirements for user experience and responsible gaming.
“As such, our UI Communication Framework has been fully integrated with Flutter’s MARS Framework to collect the various in-game messages from different vendors and present them on the operator side in a unified way. This includes real-time balance updates, toggle audio across all vendors, stake updates, game load progress or game completion, for example. I believe that together we’ve created the most player-friendly and transparent casino experience in the industry and being their choice with our CasinoEngine Direct solution is an exceptional compliment.”
CasinoEngine Direct solution acts as an integration layer between the operator and casino vendor, on top of the gaming aggregation. By using CasinoEngine Direct, operators can quickly enter newly regulated markets with the most relevant country-specific content for their audiences. To date, the gaming library totals over 8,000 games across 140+ game suppliers.
Flutter Entertainment plc is a global sports betting, gaming and entertainment provider headquartered in Dublin and holding company for a range of successful international brands and operations including Paddy Power and Betfair.
Flutter’s vision is to be a global leader in online sports betting with the purpose of bringing excitement to life for customers in a safe, responsible and ultimately sustainable way. Discover more at www.flutter.com.
EveryMatrix delivers a modular and API driven product suite for casino, sports betting, payments and affiliate/agent management. The company’s B2B iGaming solutions are designed to help clients unleash bold ideas and deliver outstanding player experiences in regulated markets.
To offer the services required by operators, the EveryMatrix products work together as an entire platform or independently. They can be easily integrated with existing platforms to accommodate different types of clients from bookmakers to lotteries and from existing large operations to newcomers.
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The key for us as a true B2B iGaming software provider is to help gaming operators implement bold ideas and unleash unlimited creativity.