B2B iGaming platform provider EveryMatrix signed a new 3-year partnership with leading Nigerian sports and digital entertainment platform KingMakers trading as BetKing.
Through this new partnership, KingMakers’ BetKing brand will integrate CasinoEngine, EveryMatrix’s iGaming platform, giving Nigerian players access to an ever-growing library of premium content through a single integration.
CasinoEngine will be delivered with JackpotEngine and BonusEngine to boost the gaming experience through flexible jackpot customization tools and a variety of player reward features.
Stian Enger, CEO of CasinoEngine at EveryMarrix, says: “We’re very proud of the partnership with KingMakers, one of the biggest players in the Nigerian market.
“This is part of EveryMatrix’s ongoing mission to expand our reach and our first entry in the Nigerian region, which means that its players can finally enjoy the content we offer thanks to the integration with CasinoEngine, BonusEngine, and JackpotEngine.”
Lauren Holder, Head of Gaming at KingMakers, adds: “We are delighted to be partnering up with such a respected and successful business like EveryMatrix to provide us with a plethora of content for our Nigerian customers.
“We know our 3-year partnership will ensure our customers are provided with the most exciting and engaging games, and the deal will continue to solidify our ethos of being the brand where Africa Plays.”
KingMakers is a Pan-African sports betting and entertainment group offering licensed online and land-based products to its customers through its BetKing brand in Nigeria, Kenya, Ghana, and Ethiopia. BetKing offers sports betting markets relating to football, hockey, cricket, tennis, basketball, and more, and customized state-of-the-art virtual games including the exclusive Kings’ League and Colour-Colour.
In Nigeria BetKing also offers agency opportunities for entrepreneurial individuals and businesses who will come to be called Kingmakers once they have qualified to deliver BetKing branded offline retail betting and gaming services to customers. BetKing Nigeria is operated by SV Gaming Limited and has 200+ employees working at its Lagos head office. BetKing is licensed by the Nigerian National Lottery Regulatory Commission, the Lagos State Lotteries and Gaming Authority and other applicable Nigerian State gambling regulators
Learn more at www.kingmakers.com.
EveryMatrix is delivering iGaming software, solutions, content and services for casino, sport betting, payments, and affiliate/agent management to Tier 1 operators as well as to newer brands. The platform is highly modular, scalable, and compliant, allowing operators to choose the optimal EveryMatrix solution depending on their needs and existing in-house technology and capabilities.
EveryMatrix empowers clients to unleash bold ideas and deliver outstanding player experiences in regulated markets. The company has 700 employees across ten countries and serves 150+ customers worldwide, including the regulated U.S. market.
EveryMatrix is a member of the World Lottery Association, European Lotteries Association, and iDEA Growth in the U.S.
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