B2B iGaming provider EveryMatrix announces today an agreement with BetMGM, the leading iGaming operator in the United States. This new partnership allows BetMGM players to access content from EveryMatrix’s two in-house game studios on its platform in New Jersey, with planned live market expansion in the future.
BetMGM will offer its players a large collection of titles created by Spearhead Studios and Armadillo Studios, including branded titles such as John Daly Spin It And Win It and The Lioness with Amanda Nunes, themed around the Ultimate Fighting Championship (UFC) Women’s Featherweight Champion and former UFC Women’s Bantamweight Champion.
Erik Nyman, President America at EveryMatrix, says: “EveryMatrix is delighted to contribute to BetMGM’s massive successes with games from Spearhead Studios and Armadillo Studios. Both have ambitious plans for the next half of 2022, and our relationship with BetMGM is an important step in the process.”
Oliver Bartlett, Director of Gaming, BetMGM, comments: “We’re excited to partner with EveryMatrix to bring their great content to BetMGM players in the U.S. We consistently provide a world-class gaming experience and through the addition of their games to our platform, we look forward to strengthening our position as the leading operator in the country.”
BetMGM is a market leading sports betting and gaming entertainment company, pioneering the online gaming industry. Born out of a partnership between MGM Resorts International (NYSE: MGM) and Entain Plc (LSE: ENT), BetMGM has exclusive access to all of MGM’s U.S. land-based and online sports betting, major tournament poker, and online gaming businesses. Utilizing Entain’s US-licensed, state of the art technology, BetMGM offers sports betting and online gaming via market leading brands including BetMGM, Borgata Casino, Party Casino and Party Poker. Founded in 2018, BetMGM is headquartered in New Jersey.
For more information, visit www.betmgminc.com.
EveryMatrix is delivering iGaming software, solutions, content and services for casino, sports betting, payments, and affiliate/agent management to Tier 1 operators as well as to newer brands. The platform is highly modular, scalable, and compliant, allowing operators to choose the optimal EveryMatrix solution depending on their needs and existing in-house technology and capabilities.
EveryMatrix empowers clients to unleash bold ideas and deliver outstanding player experiences in regulated markets. The company has 650+ employees across ten offices and serves 140 customers worldwide, including the regulated U.S. market.
EveryMatrix is a member of the World Lottery Association, European Lotteries Association, and iDEA Growth in the U.S.
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The key for us as a true B2B iGaming software provider is to help gaming operators implement bold ideas and unleash unlimited creativity.