EveryMatrix’s casino business unit has had an “outstanding 2024” setting a record 12th consecutive financial quarter and adding to three years of non-stop growth.
CasinoEngine, the company’s casino productivity platform, generated 62 billion game rounds between January and November 2024, equating to €64 billion in turnover with third quarter financial results revealing record Gross Gaming Revenue (GGR) for customers of €709 million, up 53% YoY.
Latest Q3 numbers showed a 12th consecutive record quarterly performance with GGR for the last 12 months at €2.6bn, a 63% YoY increase.
The last year has also been significant for the casino division with the launch of a new suite of loyalty and gamification tools, further extending its comprehensive range of solutions.
Anticipating iGaming player behaviours and trends, the CasinoEngine team developed a series of bonus, loyalty and personalisation solutions across 2024 significantly enhancing player experiences and boosting operator revenues.
Its cross-vertical suite of loyalty and engagement tools includes challenges, tournaments, loyalty mini games, jackpots (JackpotEngine) and new loyalty solution, LoyaltyEngine, plus BonusEngine that comprises bonus money, cash-back for casino and sports, free spins, free bets, odds boost, stake back and more.
EveryMatrix’s Casino division will also launch EngageSuite in early 2025, a range of six versatile loyalty and gamification tools that can be used individually or combined for greater impact, designed to create seamless, cross-vertical player experiences.
Once an operator configures each journey’s framework, players then take the reins, personalising their experience by selecting the perks they value most and using them to enhance their gameplay.
One of the highlights of the EngageSuite is the recently launched LoyaltyEngine.
LoyaltyEngine rewards player loyalty through coins and a customisable shop system. Players earn Experience Points (XP) to unlock new levels and benefits while collecting spendable coins to redeem for merchandise, digital rewards, and more. Operators can configure earning rules, expiration settings, and rewards to tailor engagement strategies.
EveryMatrix’s Casino division bonusing suite offers a 360-degree approach including a new tool that addresses bonus abuse.
Bonus Guardian, set to launch in early 2025, uses machine learning trained on known abusers’ history to recognise patterns of bonus abuse activity. Users are marked as confirmed or potential bonus abusers by the system, and actions can be taken accordingly, manually or automatically.
Its AI algorithm is trained to distinguish between legitimate and fraudulent gaming activity, boosted by years of gaming data and predictive modelling, all combining to stop abusers in their tracks.
Stian Enger Pettersen, CEO Casino, EveryMatrix, said: “It’s been an outstanding year for casino with continued investment in our core product in addition to a series of new product innovations that have enabled us to continue to build momentum and accelerate our growth to a record 12 consecutive quarters.
“The results come from a combination of strong relationships with successful operators and substantial investments in new technology and products. This year’s profits are fed straight back into the development of tomorrow’s solutions, so I’m convinced the success will continue into 2025 and beyond. I’m very proud of everyone’s achievements this year and confident we will maintain this momentum.”
EveryMatrix delivers iGaming software, solutions, content and services for casino, sports betting, payments, and affiliate management to global Tier 1 operators as well as to newer brands. The platform is highly modular, scalable, and compliant, allowing operators to choose the optimal EveryMatrix solution and combine with third-party and in-house technology and capabilities.
EveryMatrix empowers clients to unleash bold ideas and deliver outstanding player experiences in regulated markets. The company has more than 1,200 employees across 15 offices in 15 countries and serves 300+ customers worldwide, including the regulated U.S. market.
EveryMatrix is a member of the World Lottery Association (WLA) and European Lotteries Association. In September 2023 it became the first iGaming supplier to receive WLA Safer Gambling Certification.
EveryMatrix is proud of its commitment to safer gambling and player protection whilst producing market leading gaming solutions.
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