Hitting the ground running in the Peruvian market

Peru, the sixth market in the Slot Trumps series, is opening for business. EveryMatrix’s Stian Enger Pettersen outlines how to prepare for regulated iGaming.

The timing for our sixth Slot Trumps market report could not be better with the Peru Ministry for Trade & Tourism (Mincetur) accrediting its first batch of fully compliant providers in March 2024 – including EveryMatrix!

We excel in delivering compliant software and solutions and we are among the first accredited suppliers in Peru with several customers ready to go live as soon as Mincetur gives the green light.

The Peruvian market will almost inevitably be new to most iGB readers. This report is therefore the ideal starting point to give us more insights into online casino player behaviours there.

Slot Trumps shows Peru’s potential

With regulation still to be finalised and more changes undoubtedly down the track as lawmakers closely watch patterns of play, revenue and taxation numbers and channelisation of many of the trends we have discovered may change. However as the Slot Trumps dashboard shows, we can already see several indications that Peru has huge potential.

The first clear trend is that players there – despite a limited supply of games until the market fully opens – have a huge appetite for slots.

Our Peru data shows the highest average game sessions (9.5 sessions per player per 90 days across the top 20 games), 136 average bets per session and €1.94 average bet in the Slot Trumps series so far.

Players here also place 30% more bets than Romanian players, our second highest bettors in our series so far. We expect this to decrease slightly as more slots come on stream, however it still bodes well for the future.

Our research has shown that, unlike their higher “thrill-seeking” Brazilian or Colombian neighbours, Peruvians prefer medium volatility games. However they bet more, and for larger stakes, with free spins being the dominant feature.

We also found that buy features boost the average bet in Peru per player by approximately 70%, highlighting their appetite for games with this option, while games with larger average bets display more appealing bonus features to Peruvian players, such as in-game free spins.

Key considerations

Content localisation 

Content localisation is the foundation to succeeding in a newly regulating and emerging market such as Peru.

Our SlotMatrix experts can advise on selecting the optimum content selection for Peru and other LatAm markets so that operators preparing to launch can instantly begin to drive revenues and claim valuable early market share.

Understand the fans

Knowing your players is fundamental before launching or expanding operations in new markets. Leave nothing to chance. You must truly understand their preferences, cultural allegiances and the features and functionalities they love to come back to time and again.

Certain areas may surprise you. Did you know that Asian-themed content is found in the top three preferred slot themes of Peruvian players, alongside animals and classic?

In the Slot Trumps series we have found that LatAm markets can be surprising in terms of slot preferences. For example, it showed us Brazilian players prefer games developed for European and North American markets.

Be prepared to change course

Newly regulating markets have a habit of taking unpredictable routes at any given moment. Following a settling-in period, governments and regulators tend to make adjustments. There could be changes to marketing, stake and deposit limits and spin speeds to name just a few.

So what does this mean? For Peru, players may prefer medium volatility games today. But this is likely to shift as the market matures, alters its regulations and allows more slots and providers to launch thousands more games, features and innovations.

For instance, players may turn their attentions to higher volatility slots as we’ve seen in Brazil given their preferences for bonus and buy features.

New content will come thick and fast

Our research looked at 400 games within our SlotMatrix universe. This is fewer than in previous Slot Trumps market reports, but enough to provide early-stage results in Peruvian market. Expect this to skyrocket in the months to come as we, and others, integrate more vendors and their proven content.

EveryMatrix’s CasinoEngine productivity platform facilitates seamless integration of new content and timely showcasing of relevant titles. Our aggregation services enable brands to curate the most suited games for specific markets based on themes, game mechanics, vendors and many more variables.

Our teams are on hand 24/7 to provide valuable insights into how to assemble, package and present the ideal content offering for your brand in Peru.

Add gamification tools and functionality

To get even further ahead of your competitors, think about closing the gap between sports bettors and slot fans. Once you’ve built your carefully curated, localised content with proven gamification solutions, why not go after Peru’s many sports fans?.

Popular gamification tools that we know bridge the gap between punters and players come in many shapes and sizes. Tiered challenges, free spins campaigns and customisable jackpots can be effective.

For sports bettors, however, the most relatable feature is tournaments, where they can compete against one another across verticals for prizes over any selected period.

Tournaments are available across CasinoEngine and the entire SlotMatrix network of games. If you add our BonusEngine solution into the mix operators can not only fully customise sports and casino tournaments with real-time leaderboards but employ our entire suite of gamification solutions.

Like every emerging market, we don’t precisely know how the dish served by operators will change or when. But we do know the vital ingredients it takes to successfully launch an online offering in a regulating territory such as Peru.

Go to Slot Trumps Player Behaviour Report for a more detailed breakdown of Peruvian player and wagering behaviours.

Read all the articles in our Player Behaviour Report series here.

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