Announcing The EveryMatrix Effect – CasinoEngine Edition

In an ambitious effort to address the challenges and opportunities in the online casino industry, EveryMatrix has launched an on-demand video series titled The EveryMatrix Effect.

This unique educational series, produced in collaboration with iGaming Business, is designed to provide operators with strategic insights and actionable guidance to navigate the complex landscape of iGaming. Building on the success of its previous Slot Trumps campaign, EveryMatrix continues to make a significant impact, showcasing its advanced technology to a global audience of over 300 customers.

A tailored solution for operators’ pain points

The EveryMatrix Effect series focuses on some of the biggest pain points for casino operators. It offers valuable insights into solutions through real-world success stories and expert tips, empowering and inspiring operators globally.

Each episode delves into a specific challenge, discussing critical aspects like market expansion, content localisation, lobby management, and UI personalisation.

The first season of The EveryMatrix Effect centers on CasinoEngine, our casino productivity platform. Spanning six episodes released monthly, the series explores the complexities of entering new markets and scaling operations.

Each instalment features a unique challenge faced by operators, providing not only advice but also data-backed recommendations on best practices and solutions.

Challenge 1: Limited access to new content and lack of localisation

In the debut episode, Alexandra Breinig, EveryMatrix’s Casino Sales Manager, addressed the critical challenge of accessing high-quality content and the necessity of localisation when entering diverse markets.

With a particular focus on European, Latin American, and African regions, Breinig shares strategic insights on tailoring offerings to meet market-specific needs, ensuring regulatory compliance, and staying agile in rapidly evolving environments.

Here’s a sneak peek of what you will discover:

• Expert recommendations on content localisation to tailor offerings to specific audiences and markets
• European markets require careful curation due to strict regulations, ensuring compliance while maintaining a fun player experience
• Latin American markets offer growth potential and flexibility but require player education on online casino games and European providers
• African markets have the same potential, but some are lacking capable internet infrastructure

What should you consider when selecting a content aggregator? Is a vast gaming portfolio enough to keep you ahead? Can access to player behaviour data and expert advice on content localisation make your brand stand out in the new markets? Watch the full interview and find out.