Targeting LatAm growth with localised technology

During the SiGMA South America event, Focus Gaming News spoke with Matías Montero, Managing Director for Latin America at EveryMatrix, about the company’s regional expansion strategy and its approach to meeting the evolving demands of the Latin American market.

Montero explained that while EveryMatrix has established itself as a leading global provider with a strong footprint across regulated European markets, its expansion into Latin America is being driven by the region’s rapid growth and increasing maturity.

As operators and players demand more advanced technology and enhanced user experiences, the market is creating new opportunities for proven platforms to support its next phase of development. At the same time, many operators are moving away from legacy systems and seeking scalable, modern infrastructure to remain competitive.

Drawing on its experience in highly regulated jurisdictions such as the UK and Malta, EveryMatrix brings technology with established performance and compliance standards. However, Montero stressed that success in Latin America depends not only on exporting this expertise, but also on adapting it to local market needs.

The key is to listen to local clients and understand what they require,” he said, emphasising the importance of combining global know-how with regional insight.

Flexible solutions for evolving operator needs

A central pillar of the company’s offering is its flexible turnkey solution, built around three core verticals: player account management, casino, and sportsbook. These are complemented by additional tools such as promotional suites, affiliate platforms, eLottery modules, payment processing, and a real-time data hub.

Crucially, Montero pointed out that EveryMatrix’s modular approach allows operators to either deploy a full end-to-end solution or integrate individual components into existing systems, offering a high degree of flexibility.

The conversation also touched on the company’s growing involvement in the lottery sector. As a member of international organisations such as the World Lottery Association and Cibelae, EveryMatrix is actively working with regional stakeholders to support digital transformation initiatives, including the transition from retail to online operations.

Building a stronger regional presence

Looking ahead, Montero outlined a multi-layered strategy for Latin America focused on strengthening brand awareness, securing new Tier 1 and Tier 2 clients, and expanding local operations. This includes growing commercial and account management teams, as well as establishing a stronger physical presence in the region.

Ultimately, EveryMatrix aims to position itself not only as a recognised brand, but as a trusted technology