Reaping the benefits of scalability

Scalability is the focus of OddsMatrix following a year of growth beyond its “wildest expectations”.

Tor Skeie, CEO of OddsMatrix, detailed the need for OddsMatrix’s sportsbook solution to “handle scale” in an interview with SBC’s Multimedia Editor, James Ross, at SBC Summit Lisbon.

He said: “We are very focused on being able to scale properly. Africa is a huge market with tons of potential players coming our way, but it puts a strain on your systems in terms of bet settlement and these types of things.

“We’re working through a completely scalable model. Until now we’ve scaled pretty well, but we haven’t fully scaled. Now we have the opportunity with our new model to fully scale this horizontally.

“This means that we can continue to have this massive growth that we’ve seen in the last number of years and we don’t need to be scared to grow as much as we’ve done because we can handle it through these scalable solutions.”

Part of EveryMatrix’s growth strategy for OddsMatrix is the integration of FSB Technology’s sportsbook features into its offering, following the acquisition of FSB by EveryMatrix in an all-cash deal in July.

Skeie explained that the deal will help OddsMatrix to expand to regions such as Africa, the UK and Ireland, as well as enhance OddsMatrix’s horse racing offering, a particular area of expertise for FSB.

Skeie said: “The acquisition of FSB has opened up a lot of markets we weren’t that prevalent in. The UK, some other parts of Western Europe and specifically also Africa.

“In terms of the product, FSB has always been known as an expert in horse racing, which is a product that we at OddsMatrix didn’t really have much presence in already. So by combining their team, both traders and quants, we’ve been able to double both our trading and quants team with expertise from FSB.

“This makes me very confident that moving forward OddsMatrix, with the acquisition of FSB, will be a tier one service for tier one clients with horse racing and new markets.”

Earlier in the year, OddsMatrix’s Head of Sales, Ivan Rozic, confirmed to SBC that OddsMatrix plans to launch its own horse racing solution in 2025.

Another focus of the interview was OddsMatrix’s bet builder feature and Skeie spoke about how, with the help of AI, the tool is now automatically set up to “provide the most relevant bet builders in all matches for all leagues”.

“We’ve automated this in a process where it’s generally just set up by the operators once. It means that we no longer have to figure this out and decide what to put out for the client and it’s done automatically, also with the help of our AI solution in the background,” he explained.

The original version of this article was published by SBC News.