PartnerMatrix equips Soft2Bet with advanced Agent System

PartnerMatrix signs a new agreement with iGaming software and service provider Soft2Bet. The partnership now enables Soft2Bet to create an agent affiliate network for all their brands using PartnerMatrix’s Agent System.

PartnerMatrix provides an advanced agent management system which will boost Soft2Bet acquisition levels throughout the offline segment. Moreover, PartnerMatrix ensures additional features to Soft2Bet’s B2B clients to support traffic increase.

Boris Chaikin, Soft2Bet CEO, says: “PartnerMatrix offers one of the industry’s best agent systems, which is really user-friendly, but on the other side provides all necessary options and tools for agent management. They give us a high-quality service and secure software platform, ensuring the implementation of sportsbook points of sales.”

Mr Chaikin considers affiliate marketing as a key element for success in the iGaming industry. “Furthermore, it gives you brand awareness and reputation among different companies. From every aspect, the partnership with PartnerMatrix improves our service and attracts more clients,” he concludes.

Levon Nikoghosyan, PartnerMatrix CEO, adds: “We know Soft2Bet as one of the fastest developing companies in iGaming. For four years, they have managed to create numerous successful brands in the casino and sports betting sectors while providing brilliant B2B services. We are more than happy to now work along with the dynamic team of Soft2Bet. I’m sure that this partnership will lead to more in-depth cooperation in the near future.”

Part of EveryMatrix Group, PartnerMatrix’s mission is to help operators reach millions of players by using a powerful platform to grow through effective acquisition campaigns. The Agent Management System provides gaming operators with the ability to widen their customer base by using agent networks to acquire offline players.

Learn more about the solution and get in touch for the integration details.

About Soft2Bet

Soft2bet is a fast-growing company in the sportsbook and casino space with a rapidly growing list of operator brands now live across various markets. With more than 20 brands operating on its own platform, including the popular Frumzi, Rabona and recently launched Cadabrus, Soft2bet has a truly global reach, all backed up by its renowned affiliate program 7StarsPartners, which has 4,000 partners across its network.

With a gamified element at its core, Soft2Bet’s multi-brand portfolio has won over a wide range of players with a unique gambling experience. Featuring over 5,000 of the best in slots, table games and live casino content from leading third-party developers and its own exclusive in-house team, Soft2bet’s 100,000+ active customers keep on returning for more.

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About PartnerMatrix

Part of the EveryMatrix product offering, PartnerMatrix is the complete Affiliate and Agent Management System with real-time statistics that helps sportsbook and online casino operators create, manage, track and analyze their own affiliate programs. Competitive commercial models on top of its features makes PartnerMatrix stand out. Whether we are dealing with a start-up or a large operator, the platform is heavily focused on the Affiliate Manager’s needs.

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