GamMatrix CRM Agent System handles integrations with CRMs such as Emarsys or Optimove for player segmentation and increased ROI on your marketing campaigns.
GamMatrix integrates CRM systems that support APIs for receiving data. The CRM Agent can send real-time data triggered by certain events as well as calculated data triggered by daily jobs.
This mix helps operators decrease time and effort on their marketing initiatives while increasing the relevance and effectiveness of their marketing messages. With this wealth of data at their disposal, our clients can better customize their marketing campaigns to address players’ needs and find new ways of targeting their desired player group.
If you are in the market looking for a compliant, flexible and scalable platform solution to help you build a loyal customer base and effectively manage your operations, reach out today and request a demo.