EveryMatrix strives to make iGaming entertaining, transparent and fair and promotes healthy gambling behaviours.
We are aware of the detrimental consequences of gambling related harm and recognise our responsibility, therefore we actively support and invest in research again gambling related harms and adhere to relevant compliance requirements.
As a B2B provider EveryMatrix adheres to compliance regulations across all the countries we operate in. Bringing transparency and to iGaming is a high priority in all our operations. EveryMatrix takes great care to provide operators with all capabilities to run a responsible iGaming business.
There are many technical solutions to support operators to deliver a safer gaming experience including:
The company, as a B2B software provider, has no direct contact with players, however it takes the following measures to prohibit gambling by minors:
It is thus of utmost importance for the Company to ensure that all its marketing and advertising is carried out in a socially responsible manner. In particular, the Company complies with the advertising codes of practice issued by the Committee of Advertising Practice (CAP) and the Broadcast Committee of Advertising Practice (BCAP) as applicable and the Gambling Industry Code for Socially Responsible Advertising.
No products, services or advertising must be of particular appeal to children or young people. For this purpose, procedures are in place for the marketing team to properly evaluate what type of marketing is considered to be appealing to children or young people. Careful thought is also given to any graphics or branding to ensure that they do not have a particular resonance with youth culture.
The Company is committed to giving back to the community and contributing to the prevention and treatment of gambling problems.
In an effort to overcome the problems posed by gambling, and in accordance with UK legislations, the Company makes an annual financial contribution to a charity organisation which is approved by the UK Gambling Commission, and which delivers or supports research into the prevention and treatment of gambling-related harms, harm prevention approaches and treatment of those harmed by gambling.
EveryMatrix provides a range of tools that help players follow and limit their gaming time and deposit levels. Players are encouraged to set reasonable limits upon registration and to maintain a user pattern in line with these intentions.
We aim to invest and strengthen our operational compliance team, which consists of dedicated safer gambling specialists.
EveryMatrix makes regular donations to BeGambleAware, an independent charity that has a framework agreement with the UK Gambling Commission of Great Britain to deliver its National Strategy to reduce gambling harms within the context of arrangements based on voluntary donations from the gambling industry.
EveryMatrix makes information readily available to its employees on how to gamble responsibly and how to access information about, and help in respect of, problem gambling.
All employees receive safer gambling general awareness training and specialized teams attend conferences and work with academics to ensure that we have the most up to date research incorporated into our products and services:
As proud members of the World Lottery Association we are committed to maintaining corporate social responsibility standards and a safer gaming framework. The broad categories of commitments and actions that we undertake to foster a safer gambling environment are in line with the World Lotteries Association framework as follows:
A systematic process to support and/or conduct, integrate and disseminate safer gaming related research.
A systematic approach to ensure and support the efficient and effective application of RG principles by all relevant employees.
A systematic approach to ensure and support the efficient and effective application of RG Principles by retailers and their front-line staff.
A systematic approach to applying evidence-based safer gaming considerations to the design selection and introduction of new lottery and gaming products.
A systematic approach to ensure that interactive, remote gaming platforms have safeguards in place that protect the player.
The application of policies and programs to ensure continuous improvement of responsible marketing and communications practices and application of regulatory codes.
A systematic approach to identifying, understanding and integrating the interests of decision-makers, decision influencers and other members of society into key RG-related business decisions and RG program development.
A systematic approach to measuring and reporting on your lottery’s commitments, actions and progress on RG to relevant internal and external stakeholders.
EveryMatrix acknowledges the industry in which we operate and that for a minority of people in society, gambling carries the potential to cause problems including issues posed by gambling dependency. The company does not have any direct contact with players, however, we acknowledge it can contribute to problems, therefore we always ensure all our products are designed, developed and deployed in a safe, open and fair way.
If you are a player seeking more information, getting in touch with professional partner organisations such as GambleAware, GamCare and Gamblers Anonymous will help get you started with any further details you may require.