The latest news about what goes on in the iGaming world from EveryMatrix and our clients and partners.
Even the best marketing incentives can lead to bad decisions. That’s why in this article from our series on...
Some costs are well hidden behind seemingly great performance KPIs. Who doesn’t want more sign-ups, more deposits, more bet...
Alongside finding successful ways to attract players continuously, another question that keeps casino and sportsbook operators alike on their...
In this series of articles, we set to explore how iGaming bonuses evolved and how operators can now craft...
The online gaming industry is as competitive as it gets, with no signs of slowing down, and one of...
Levon Nikoghosyan, CEO of PartnerMatrix, explains how live data impacts affiliate business, and why operators should be using real-time...
More than halfway into 2020, we’re ready to take a look at the highlights, learnings and achievements of the first half of this unusual year. These months taught us...
Levon Nikoghosyan, CEO of PartnerMatrix, talks about how a solid affiliate marketing channel helps iGaming operators to fully benefit....
In the absence of sports, esports betting is taking the big leap. Starting from being the industry’s undervalued vertical,...