The latest news about what goes on in the iGaming world from EveryMatrix and our clients and partners.
What separates business successes from failures is the capacity to attract and keep customers. In this respect, iGaming is...
Gamification is, by definition, the creation of game-like experiences in situations not related to games. Given that its definition...
THE PAST YEAR IN A NUTSHELL 2020 was intense, challenging, and full of surprises. Even so, we are over...
The uniqueness of 2020 gave our PartnerMatrix team the opportunity to rise above its challenges, either by constantly optimising...
Even the best marketing incentives can lead to bad decisions. That’s why in this article from our series on...
Some costs are well hidden behind seemingly great performance KPIs. Who doesn’t want more sign-ups, more deposits, more bet...
In iGaming, like in any other business, you expect a return on investment for the money you spend, preferably...
Alongside finding successful ways to attract players continuously, another question that keeps casino and sportsbook operators alike on their...
In this series of articles, we set to explore how iGaming bonuses evolved and how operators can now craft...