2021 in Review

There goes another intense and exciting year, and what a journey it’s been! We want to thank our partners, clients, employees, and industry connections for the hard work, business, and projects you were involved in throughout 2021. Without you, we wouldn’t be here, speaking about everything we achieved and how the past year exceeded our expectations, as the company experienced tremendously accelerated development and growth.

Let’s take a look at the biggest milestones of 2021 before we press the hit the road and seize 2022:

1) BREAKING TURNOVER RECORDS

Our sportsbook solution, OddsMatrix, reached significant milestones this year, breaking Sportsbook turnover records every quarter. In Q4 of 2021, it surpassed a monthly average of EUR 100 million total placed bets, which is almost double compared to Q4 2020.

The final quarter of this year also saw a massive increase in bettor engagement with FIFA and NBA 2K sports simulations and Basketball.

Gain further insight into EveryMatrix’s performance in the first nine months of the year by reading our latest financial report covering the first three quarters of 2021.

2) EXPANSION IN THE U.S.

One of the biggest goals of 2021 was to increase our reach in the thriving U.S. iGaming market. We opened the first U.S. based office in Miami, Florida, led by the industry veteran Erik Nyman. The new U.S. commercial hub was pivotal in establishing new business relations, advancing the licensing in several states, and building the company’s reputation in the region.

This year, we finally opened a new gaming development company in Miami, Armadillo Studios, with the aim of producing localized and high-quality content specially built for the American market.

We also joined the iDevelopment and Economic Association (iDEA) network of members in March, a non-profit association seeking to grow jobs and expand the online interactive entertainment business in the U.S. through advocacy and education.

After joining the World Lottery Association in July, we appointed Gaming Laboratories International (GLI®) to conduct audits of our technology platforms and operations against the WLA-SCS:2020 standard.

LICENSING

• EveryMatrix obtained Completed Application status issued by the Division of Gaming Enforcement (DGE) in New Jersey.
• We finished the year strong by filing for licenses in two more U.S. jurisdictions, West Virginia and Michigan, to support our 2022 expansion in the market.

COMMERCIAL ADVANCEMENTS

• In August, EveryMatrix inked a casino content distribution agreement with global gambling operator Kindred Group. We entered another content distribution agreement for New Jersey with Resorts Digital Gaming in the same month. Several other partnerships started in 2021 will be announced in the first half of this year.
• We also signed two new agreements with payment platform providers PXP Financial and Nuvei to provide the best selection of U.S. local payment methods to our sports and casino operators.

3) NEW CLIENTS & PARTNERSHIPS

• After signing a new multi-year turnkey agreement, EveryMatrix launched winmasters in the Greek market. EveryMatrix provides the operator with its full product suite, including player account management (PAM), sportsbook, casino management, and affiliate platform.
• After entering a new partnership in Latin America, we launched Mexico-facing Foliatti Casino and strengthened our long-standing partnership with IZIBET.
• Our iGaming integration Platform, CasinoEngine, welcomed several new entries to its list of operators, including bet-at-home, an established brand with more than 5,4 million registered customers. We added ten new content providers to CasinoEngine’s games library, including lottery provider Helio Gaming, the German studio Hölle Games, live casino supplier TVBET, and other premium vendors.
• At the beginning of the year, our payment processing gateway, MoneyMatrix, announced a new partnership with PayPal, which offered players top-ups and withdrawals in 14 EU countries and the U.K.
• In 2021, PartnerMatrix signed with 53 new clients and launched over 119 new brands. A total of 200+ top operators use PartnerMatrix, and over 50,000 new affiliate agents bring traffic via our product, reaching more than 10 million players. PartnerMatrix successfully launched 28 new casino and sports betting start-ups in the first half of the year and migrated 30 established operators from other traditional affiliate systems.
• In November, we onboarded some new studios under the RGS Matrix Partner Program, such as Lady Luck Games, which also counts EveryMatrix among its shareholders, Chicago-based Matrix iGaming, the first U.S. facing gaming studio from our portfolio, and lastly, Big Wave Gaming, an established slot games supplier. Our out-of-the-box remote gaming server also welcomed the iGaming production studio, FlipLuck, providing all the tools needed for the company to produce, manage, and distribute high-quality casino games. Besides the aforementioned companies, we also distribute games through Spearhead Studios.
• Spearhead Studios distributed their games to many established operators such as behard.com, Betsson Group, Videoslots, and Colombian operator Rivalo. We also signed with the legendary golfer John Daly and are developing a game revolving around his successful career.
• Armadillo Studios entered a new partnership with the famous Brazillian professional mixed martial artist Amanda Nunes.

4) KEY PRODUCT DEVELOPMENTS

• In 2021, after a year-long process, EveryMatrix was ISO 20000 certified, demonstrating the company’s alignment with the international best practices.
• This year, we enhanced our OddsMatrix sports betting solution with new implementations, such as BetBuilder, available for various popular sports, with more to come, and a new feature that allows operators to create their own tournaments, events, and odds. We also developed a payout functionality that enables operators to customize payouts to their liking, automatically follow those of relevant competitors, or manually tweak the odds.
• Our cross-vertical bonus system, BonusEngine, supports the creation of tournaments combining both casino and sports betting and includes new reward triggers.
• MoneyMatrix made it easier for operators to mitigate risks by implementing a new Identity Monitoring Application, with an emphasis on facilitating KYC and fraud management, thus improving the operator’s risk management process.
• PartnerMatrix optimized its communications systems, improved its S2S Postback tracking feature and Anti-Fraud intelligence module, among many others.

5) MANAGED SERVICES DIVISION

To better cater to our operators’ needs, we’ve established a new Managed Services division, providing 360 support to iGaming operators.

The EveryMatrix Managed Services division provides a comprehensive outsourced option for operators to run their online casino or sportsbook, with extensive expertise in Marketing, Affiliate, CRM & VIP, Product Management, Payments and Fraud, Bonus Abuse Monitoring, and Customer Support.

The team behind Managed Services is led by Tom Dyson, a knowledgeable gaming industry professional with significant expertise in team management and leading roles.

6) PEOPLE & ORGANIZATION

• After reaching 600 employees earlier this year, we continued recruiting and expanding the organization. At the end of 2021, we amount to 650 happy EM-ers across nine offices, with many more talented people to join next year.
• Back in September, we appointed Anton Lin, a highly skilled finance professional with a strong track record, as our new Chief Financial Officer.
• This year, Alina Alexandru stepped up from her position as Head of Delivery to lead the company’s technology strategy and operations as Chief Technology Officer.
• EveryMatrix strengthened its Miami Office and the U.S. reach in 2021 by hiring Greg Ivry as Business Development Manager.
• We appointed a new Business Owner for RGS Matrix, Ashley Bloor, an experienced iGaming professional with extensive knowledge in the casino space.
• Our board team also welcomed its newest member, Mark McMillan, an industry veteran with a strong track record in M&A.
• In April, EveryMatrix appointed Staffan Cnattingius as its new Director of Business Development for the Latin American markets.

7) SOCIAL RESPONSIBILITY

We are aware of the environmental changes and the challenging things happening in our world, and we want to make a difference. That’s why, in 2021, we decided to contribute by donating EUR 50,000 to the Foundation Conservation Carpathia (FCC), an organization actively fighting to preserve the Romanian forests and their wildlife.

In 2021, we continued our mission to help the children from Kids Academy by offering them access to online schooling and ensuring those who require special help will receive it.

Besides traditional classes, we also organized kickboxing, dancing, a summer camp, and other fun activities for the children.

They also participated in the national stage of the World Robot Olympiad, a competition that aims to unite young people all over the world, develop their creative design, and improve their problem-solving skills through challenging and educational activities and competitions.

8) 2021 MUST-READS

9) WHAT’S NEXT IN 2022?

EveryMatrix will start the year with a full focus on its pure B2B content aggregation solution, SlotMatrix.

SlotMatrix enables instant operations, revenue, and game-offering boost with ZERO PLATFORM FEES. Furthermore, it has the most extensive collection of gaming content in the world.

SlotMatrix offers operators unique and exclusive gaming content alongside popular and promotional tools such as bonus programs, tournaments, and jackpots.

Another important milestone is attending the ICE 2022 event, where we will be showcasing the newest releases, projects, and other things related to the iGaming industry.

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