H1 Activity Review

More than halfway into 2020, we’re ready to take a look at the highlights, learnings and achievements of the first half of this unusual year. These months taught us what agility is about, and we’re very proud of the resourcefulness of our partners, clients and colleagues when faced with the many changes that took place.

Our activity transitioned smoothly to work-from-home in a matter of days, with the fantastic help of our HR and technical support departments. We swapped face-to-face meetings and live events for video calls, group chats and online summits. Yet our productivity increased, we provided the same top services to our clients, delivered key product developments and inked new partnerships. All these make us confident of the opportunities ahead, that will allow us and our partners to leave an even bigger footprint in iGaming.

COMMERCIAL PROGRESS & PARTNERSHIPS

  • OddsMatrix launched 11 new clients and swiftly delivered its Esports Services to several established brands, including launching Enlabs’ Optibet into esports.
  • CasinoEngine, our flagship product suite, keeps going strong, with 10 new clients that have integrated at least one of its casino solutions.
  • We plan to keep CasinoEngine‘s content library as the top choice in iGaming, so we added 12 new slots and virtual sports providers.
  • MoneyMatrix counts 12 new merchants signed in the first half of this year, and its strong commercial focus already signals a strong second half of the year.
  • PartnerMatrix added 7 new direct clients to their Affiliate and/or Agent System, including the partnerships with Prisma Gaming and DAOGroup.
  • Spearhead Studios launched their games on no less than 28 operators, as well as on content aggregation platforms Microgaming and United Remote.

KEY PRODUCT DEVELOPMENTS

  • OddsMatrix invested a ton of resources in esports betting, which now offers the most extensive coverage in the industry: 50,000+ monthly events across 22 titles, with streaming available for 80% of events. And now they can all be found in the Esports tab of our sportsbook’s menu.
  • Speaking of esports, the OddsMatrix Esports Hosted Solution allows operators to offer their punters a new entertainment option in just one to two weeks. This proved particularly useful during the 2020 sports drought, as our report shows.
  • CasinoEngine set another record in content aggregation by reaching a whopping total of 11,500+ games from 175 providers and 450+ local and global jackpots.
  • To help operators fill any content gaps, Casino Engine’s Virtual Sports collection is the go-to place. Content from top virtual sports providers such as Global Bet, Kiron, NSoft, Golden Race, Leap Gaming, 1×2 Gaming, Betradar is immediately available, via a single integration.
  • Gamification is the name of the player retention game, and this was exactly what we had in mind when we added to our powerful bonus system (rebranded as BonusEngine) the gamification toolkit offered by CompetitionLabs.
  • Our MoneyMatrix platform integrated 25 new payment methods and 2 new KYC vendors, combined with significative improvements of its automation processes and hosted cashier solution.
  • Our PAM, GamMatrix, now gives you more ways to acquire and retain players, via its recent integration of Fast Track CRM.
  • PartnerMatrix introduced the Segmentation Tool, empowering operators to target affiliates and players according to their location, performance and channels they come from.
  • Spearhead Studios launched five games in the first half of the year, including Wilds of Wall StreetLara Jones is CleopatraMegaNovaBook of Gates (designed for Wunderino players), and their first table game, European Roulette.
  • Talking about Spearhead Studios, they were also busy building an iGaming cross-selling solution. Slider Games were launched mid-April to help sportsbook operators cross-sell casino games to punters and increase their revenues with up to 20%.

THE STATE OF ESPORTS BETTING REPORT

Aiming to shed light on the rising popularity of esports, and on how they can help bookmakers stay afloat during the 2020 sports drought, we put our data to work and launched The State of Esports Betting Report 2020.

The in-depth analysis compares esports to traditional sports in terms of key metrics, impact on operators and providers, integration solutions, as well as other esports essential stats. By researching how esports betting behaved during the Coronavirus peak crisis, you can get knowledge on how it can help your business on the long term, during real-life sports interruptions and beyond.

PEOPLE & ORGANIZATION

  • Stian Enger Petterson is the new CEO of our flagship product, CasinoEngine! A well-deserved promotion after five years during which Stian was involved in shaping our casino platform, building our BonusEngine bonusing system and securing successful partnerships.
  • Samoil Dolejan was named MoneyMatrix’s new CEO after five years in the company as CEO of the PAM GamMatrix and CFO for the Group. Congratulations! 👏
  • 58 new colleagues joined the EveryMatrix team between January and June 2020, with 17 of them being successfully onboarded while working from home. Welcome to the team!
  • All personnel based in our European offices (Malta, Bucharest, Oslo, Lviv, Marbella, Yerevan) transitioned to work from home from mid-March to the present day.
  • Our China office was closed on 31st of January, with the team working from home until 2nd of March.
  • Our corporate social responsibility program Kids Academy continued even if all the schools in Bucharest have been closed since the 22nd of March.

DIGITAL EVENTS 

  • In April, our CEO Ebbe Groes kickstarted our participation in online events by moderating the hot-topic panel Off the bench – What is there to bet on? at the SBC Digital Summit.
  • During June, the very same Ebbe Groes dived into a discussion on esports, while our Group Architect Tim Walls shared his views of the solutions and challenges of platforms at SIGMA DIGITAL SUMMIT 2020.
  • Stian Hornsletten, our Chief Commercial Officer, shared insights from his vast iGaming experience at the virtual edition of the EGR Power 50 Summit that took place on 9 and 10 June.
  • July saw us sharing our views on Platforms and Aggregators through the voice of our Head of Sales, Kiril Nestorovski, at CasinoBeats Malta Digital Summit.
  • And we’re thrilled to have been nominated in no less than five categories at the EGR B2B Awards, with PartnerMatrix receiving the Highly Commended Affiliate Software recognition from the jury!

2020 MUST-READS

WHAT’S NEXT?

We have big plans for 2020, and we want to turn them to reality together with our partners, supporting their ambitions in the iGaming world and expanding our own business in the process. After all, the world is our oyster, so we’ve already made our first step to establish our presence in the US!

Care to know more about what opportunities we can unlock for you? We’re just a click and a contact form away.

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