Powering a new era of sports betting in Hungary
Founded in 1991, Szerencsejáték Zrt is Hungary’s state-owned lottery and gaming provider. With more than 7,700 retail outlets nationwide, it offers everything from lottery tickets to sports betting and has become one of the country’s most important contributors to community, cultural, social, health, and sporting initiatives.
When Hungary’s online sports betting market opened to competition in 2023, Szerencsejáték recognised it had an opportunity, as well as a challenge. To thrive in this new regulated area, its online brand TippmixPRO, needed a modern, compliant, and scalable platform capable of meeting strict technical requirements while also delivering a great experience for Hungarian players.
A new regulated market, a new era
Updated legislation set the bar high. The new framework came with major demands around responsible gambling, player protection, and data transparency. Any partner would need to demonstrate not only technical prowess but also the ability to navigate complex regulations and deliver tailored solutions for a state-owned operator under heavy examination.
EveryMatrix was one of 27 suppliers to enter the public tender process. After a rigorous, multi-stage procedure, we were awarded the opportunity in January 2023 to power TippmixPRO with an end-to-end digital sportsbook solution.
“We have ambitious plans to create the ultimate entertainment experience for Hungarian players, and we firmly believe we will achieve this through this partnership.”
Zoltán Horváth
Sports Betting Director at Szerencsejáték
Delivering a locally-hosted, regulation-ready sportsbook
Becoming Szerencsejáték’s partner meant going far beyond software. This was a full-scale transformation.
One of the main conditions was that all customer data had to remain within Hungary. To achieve this, EveryMatrix built a brand-new local data centre, complete with more than 100 servers and large volumes of dedicated hardware.
Responsible gambling was another cornerstone of the project. Working with third-party providers, we integrated robust self-exclusion tools, strict age verification, deposit limits, and on-site messaging into the OddsMatrix sportsbook, ensuring full alignment with Hungary’s requirements.
Transparency was equally critical. To meet new reporting obligations, we developed our DataMatrix solution, building a powerful data warehouse that could deliver over 30 daily compliance reports, covering every aspect of player behaviour. These automated reports were triggered at multiple points each day, so regulators had full visibility at all times.
Finally, we handled the player integration from the previous supplier. Using DataMatrix, we converted and reformatted raw data through a complex script that allowed for seamless integration into EveryMatrix’s platform. Now, TippmixPRO could move forward without disruption for its players.
Launching a new chapter
The new TippmixPRO, powered by EveryMatrix, went live in October 2023. Now the brand continues to go from strength to strength in Hungary. Sportsbook coverage extends to more than 120,000 monthly events, while OddsMatrix’s Bet Builder has given players more choice and engagement than ever before. Acquisition and retention were also boosted through bonusing tools, while automated risk management drove efficiency across operations.
What started as a regulatory challenge has turned into a success story that continues to grow as TippmixPRO strengthens its position in Hungary’s newly competitive betting landscape.
