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We keep you posted on the latest trends in the fast-changing iGaming industry and share with you tips and strategies to propel your iGaming business forward.

Your guide to a more pleasant iGaming experience

Whether you’re trying to find the right iGaming software provider, looking to expand your online gaming knowledge, or you’re completely new to the iGaming business and want to learn the ins and outs of this increasingly popular industry, this blog is here to help.

We’re here to help you find answers to your most ardent questions and assist you in finding the best white label iGaming solutions to meet your business’ requirements.

Let’s shape the future of iGaming together!

All our blog posts:

  • Speaking to SBC, EveryMatrix Co-founder and Executive Director Stian Hornsletten has detailed further insight into his firm’s technology agreement with Rhinoceros Group, as it moves to relaunch and revive the prospects of German legacy online betting brand mybet. Announced last week, EveryMatrix will act as lead software services provider for mybet, the German sportsbook property issued a […]

  • A stand-alone affiliate management and tracking software system, PartnerMatrix is currently the only B2B product on the market that offers rewards for the reactivation of players. That’s according to Levon Nikoghosyan, CEO at PartnerMatrix, who spoke to AffiliateINSIDERabout marketing trends in 2019, why reducing churn rate is critical to an operator’s success, how affiliates are now rewarded […]

  • 5 Star Media caught up with Stian Hornsletten, CasinoEngine CEO and EveryMatrix Co-founder, to discuss the key drivers behind CasinoEngine, the iGaming Integration platform and the largest casino content aggregator in the world. With 30 new clients successfully launched and 16 new vendor integrations in the last 18 months, EveryMatrix’s casino product is seeing 230% […]

  • Stian Hornsletten, CasinoEngine CEO and Co-Founder of EveryMatrix, sat down with CasinoBeats to explain the opportunities presented by the regulatory shifts in Spain, why the company has invested in supporting the quickest integration of country-specific casino content, and how it has increased gameplay time and subsequent player ‘stickiness’ through its new Live Lobby. We learned […]

  • The credentials of the number one casino integration and productivity platform from EveryMatrix, CasinoEngine, have been underlined by the company’s sustained signing of new casino partnerships and game vendors for the solution including 46 new companies in the last 18 months. Stian Hornsletten, CasinoEngine CEO and EveryMatrix co-founder, explains the platform’s popularity with large […]

  • EveryMatrix co-founder Stian Hornsletten discusses the key drivers behind the API-driven architecture of CasinoEngine The online casino sphere’s ever-changing scenery challenges both established and newcomer operators to differentiate through outstanding player experience, content variety and functionalities. In this competitive market, improving the casino experience while maintaining […]

  • As it is almost impossible to remain in the sports betting competitive market without a high degree of automation and a vast collection of data sources. Ebbe Groes, CEO of EveryMatrix, reveals why leveraging data and technology is more decisive than ever for an operator’s long-term success and profitability. Groes acknowledges that many of the […]

  • SBC News caught up with EveryMatrix CEO Ebbe Groes, who shared his excitement over the company’s new sports betting offering, including the OddsMatrix Aggregator and the “time-tested” OddsMatrix Sports Data Feeds. This also includes a set of new sportsbook additions for EveryMatrix to ‘pitch’ in 2019 – starting at next week’s ICE exhibition – such as a Web API […]

  • From modern smartphones to social media sites, application programming interfaces (APIs) are becoming synonymous with the technology of today. With new technologies and opportunities to streamline the user experience, we’ve only scraped the surface of what APIs can do. It’s no different in the business world, where maintaining flexibility and supplier agnosticism is of increasing […]

  • EveryMatrix showcases their portfolio of iGaming B2B products at ICE London (5-7 February, ExCeL London, UK). The products were rebuilt from the ground up in the last couple of years. The common theme is modularity, giving unprecedented flexibility for clients and catering for some of the largest companies in the industry. Ebbe Groes, CEO, EveryMatrix, […]

  • Levon Nykoghosyan, PartnerMatrix CEO, speaks in this interview to SBC News about the product revamp, our key features and product vision, as well as how to overcome the present industry challenges. Hi Levon, thanks for the interview. Can you detail to SBC readers why PartnerMatrix is such an important release for EveryMatrix in 2017? Hi […]

  • EveryMatrix has invested in the past years a great deal of effort into developing a new and modern platform for building better websites quicker. brings you the newest & the most exciting games and is our first testing ground for our latest generation iGaming products. With the launch of we have reached a […]

  • For online operators to access new and entertaining casino content, EveryMatrix provides a flexible and seamless content aggregation technology created to maximize revenue potential by combining thousands and thousands of games from over 70 content providers. Our casino product also enables operators to manage different game features such as bonuses across all the vendors from […]

  • Ebbe Groes, CEO of EveryMatrix, speaks in this interview to Gambling Insider about the latest technological developments and how they have shaped the company’s evolution and identity over the years. We have initially started out with BetBrain in 2008, a large odds comparison site at that time, which continues to offer today one of the largest […]

  • Gambling is all about passion and entertainment, and this appetite for playing online is rising the same throughout the world. Throughout the years, the importance of affiliate marketing has grown to become a vital element of online gaming sites seeking to new visitors and players. Affiliate marketing in iGaming is since inception one of the […]

  • Ebbe Groes, CEO of EveryMatrix, speaks in this interview to SBC News about the recent strategic investment and our firm’s most successful year in business offering details on our future ambitions and product strategy. Hi Ebbe, last month you announced a set of new members to the EveryMatrix board. Who are these new faces and […]

  • The iGaming industry grew more popular over the recent years, but there are few places such as Asia where players are so dedicated to spending time and money on their favorite casino games, no matter we’re talking about poker, slots, roulette, baccarat games or the traditional Mahjong or Fan Tan. In Asia, Chinese players take […]

  • Following the recent MoneyMatrix launch at ICE 2017 in London, Sandra Barton delivers an in-depth interview to SBC News readers about the new PCI DSS Level 1 MFSA Regulated Payment Service that offers a holistic approach to payment and risk management.   SBC News: Hi Sandra, great to interview you. Can you detail to SBC […]

  • Nicolas Fleiderman, EveryMatrix CCO, speaks in this interview to iNTERGAME about his expectations and the EveryMatrix plans for 2017 and beyond. You’ve been with EveryMatrix a few months now; how’s it going? I must say that although I started some months ago, I was quite busy setting in place the necessary procedures to address the commercial aspects of […]

  • Ebbe Groes, EveryMatrix CEO, speaks in this interview to Casino News Daily about what makes CasinoEngine a great content aggregator and gives more details on our company’s strategy and why personalized content is a key feature today. Given your years of experience in the iGaming industry, you have certainly witnessed many of its ups and […]

  • In his recent interview to EEGaming magazine, Ebbe Groes answers a series of questions about our company’s key developments in 2016, starting with the increasing number of clients and our ongoing technological evolution which demanded a thorough re-write of our main products. Further on, he analyzes the regulatory sphere where new developments occur regularly to […]

  • What is Responsible Gambling? Responsible gaming is a broad concept which comprises several policies and requirements that apply to gambling stakeholders to make sure they respect the highest standards of quality, and offers a safe user experience that protects people from the potential negative consequences of online gambling. Gambling should be treated as a fun […]

  • Ebbe Groes, CEO of EveryMatrix, speaks in this interview to SBC News about the new client wins from 2016 taking place in a saturated marketplace with tougher technology demands from all stakeholders. Ebbe, congratulations on your significant new client wins. How has your team achieved bringing in these new businesses aboard? Thank you. We are […]

  • Nick Hill, Chief Commercial Officer of EveryMatrix, speaks to Gambling Insider about the differences between land-based and online casinos and what it takes for an operator to build an online gambling business. How different is the online business versus running a “brick and mortar” casino? Is it easy for a successful land-based casino to recreate […]

  • Gambling has always been an essential element of the western European cultural background and the betting scenes from the French Riviera or Venice have been driving everyone’s imagination to picture spectacular casino venues, high-class gamblers and indecent sums of money lavishly spent like there’s no tomorrow. Since the Western European region has developed in a […]

  • How do you make sure you have built the best sports betting website? With so many available options for gambling operators who want to start an online sportsbook, it is not always easy to decide what exactly to include in order to build the best sports betting website. In our past articles, we looked at […]

  • Every company, organization or project needs performance indicators to monitor and improve what they do. Key Performance Indicators – or simply KPIs – are the main means that can be used to understand whether a business evolution is positive and successful, if it is on the track or not. The usage and interpretation of KPIs […]

  • Online gaming has always been an industry that rides on the first waves of technological innovation. Over the last years, the number of software companies developing casino gaming products have risen with the appearance of the new online casino operators emerging into one of the most profitable industries. Studies in the iGaming industry show that […]

  • Ebbe Groes, CEO of EveryMatrix, speaks in this interview to iGaming Business about the emergence of a new generation of technologies and providers challenging the hegemony of the big sportsbook and casino platforms. What are the main factors driving the emergence of this new generation of iGaming platform suppliers? The most significant development in the […]

  • In today’s online gambling landscape, software providers and operators place a high emphasis on delivering mobile friendly interfaces and responsive features to their sports bettors and casino players. It is important for the present iGaming industry to cover not only traditional web platforms, but attract the new generations of players using mobile devices. In this […]

  • Eastern European countries have discovered the high potential of online gambling and are now taking steps to become part of the global iGaming industry. Though there are jurisdictions – like the Russian Federation – that oppose and block operators from offering gambling options on their internal markets, we have countries such as Belarus, Bulgaria and Romania who recently […]

  • Virtual sports are included these days in most gambling websites’ portfolios and we should not be surprised by their massive success. From improved technology that conveys better visuals and amazing graphics to a higher level of trust from players – who understand that behind the scenes there are a series of random generated events that […]

  • The online gambling industry has been on the move for the last years and the present ongoing development is an undeniable fact of the major success this domain enjoys these days. But just how much has the market grown over the last years? Will the growth continue? How much capital is available? And which countries […]

  • Financial betting has become increasingly popular in the last years and online gambling sites that offer this type of wagers continue to appear. Financial betting resembles normal sports betting because players still place their gambles on the outcome of an event, using luck, skill or experience to win. Since financial markets are on a constant […]

  • A white label solution or product is created by a company with the purpose of selling or leasing it to another entity that can brand it under its own name or label. By employing a white label, a company can leave aside for a while the technical requirements and focus attention on the marketing aspects […]

  • The present edition of ICE Totally Gaming event generates a series of interests for us and our partners, like maintaining established connections, meeting prospective partners, have a drink with our friends and make some new ones, while keeping an open eye to the latest trends and technologies in the industry. ICE 2016 is soon to begin […]

  • Affiliate marketing is an important part of the online gambling industry and gaming operators offer big incentives to attract and retain successful affiliates. By directing players to casino games and sports betting websites, affiliates are an important source of income for gaming operators. An affiliate is considered to be an important contributor to the iGaming […]

  • European gaming jurisdictions are under growing pressure for legislative reforms. The Nordic market – Denmark, Norway, Sweden and Finland – is under the same pressure to create a legislative framework and eventually open markets to private operators and software providers in Europe. Why is Scandinavian iGaming Market important for the industry? To have an answer […]

  • In-play betting has changed the game bringing exciting ways to satisfy the players that wanted a more interactive and intensive online experience. To understand the latest developments in the iGaming industry, Ebbe Groes, CEO of EveryMatrix, gives insight into how the technical, regulatory, tax and compliance hurdles posed by markets have changed how in-play betting […]

  • With the online gaming industry in full bloom, there’s one question on everyone’s minds: How do you successfully market your iGaming business in order to position yourself as a leader in this highly competitive industry? A full-on marketing strategy should focus on acquiring new customers, retaining existing customers, while also encouraging the re-activation of disengaged […]

  • Asia is at this moment the largest gambling market, but that is not really an unexpected fact, since inhabitants of Asia make up more than 60% of the world’s population. Some tendencies in the global market for online gambling are also present on the Asian market, such as online evolution and the increasing trend in […]

  • How do you start an online gambling business? The iGaming industry has registered a consistent growth in the past few years with more and more operators entering the online gambling stage. This means that it’s getting more and more challenging to stay ahead of the competition and differentiate yourself from the rest. To start an […]

  • The Brits are a nation of thrill seekers, at least according to a study on the UK betting behaviour published by Smart Live Gaming. From the looks of it, online gambling is on the rise in the UK and this trend will continue in the years to come. According to the study, which evaluated the […]

  • Choosing the right iGaming software provider is one of the most important decisions to make as an online gaming operator. Make the mistake of picking the wrong iGaming platform and you could be throwing valuable resources down the drain, not to mention lose a relevant number of customers. Remember that you’re entering a long-term partnership […]