H1 Activity Review: commercial progress, advancing U.S. plans, and reaching 600 employees

It’s been six intense months since our last update. And half into 2021, we’re excited to look back at what we managed to accomplish so far. Join us for a brief walk down memory lane, and let’s celebrate together all the fantastic milestones we have managed to achieve this year.

COMMERCIAL PROGRESS & PARTNERSHIPS

• EveryMatrix’s turnkey iGaming platform is striking more partnerships than ever. Russian-facing 888.ru, Mexican-based Foliatti Casino, Maltese IZIBET.com, and top-tier operator winmasters have joined our platform in the first half of 2021.
• iGaming Integration Platform, CasinoEngine, has welcomed several new operators on its platform, including the well-known brand bet-at-home, which will revamp its casino product across several markets, including Germany and the U.K.
• We’ve continued to add new content providers to CasinoEngine’s extensive games library, with 10 new partners making their titles available in the last months, including lottery provider Helio Gaming, live casino supplier TVBET, or up-and-coming German studio Hölle Games, among other premium vendors.
• Our integrated payment solutions’ platform MoneyMatrix counts 25 new payment solutions in the first half of this year, including PayPal.
• PartnerMatrix, has signed to deliver its Affiliate and/or Agent Systems to an astonishing total of 58 new clients, bringing the total number of worldwide clients to 200.
• RGS Matrix, our ‘out-of-the-box’ remote gaming server, has successfully onboarded 3 new studios. Among them, the promising Lady Luck Games, which also counts EveryMatrix among its shareholders. Lady Luck Games has begun trading on Nasdaq First North Growth Marked on June 23, 2021. Chicago-based Matrix iGaming has also joined RGS Matrix as the first U.S. facing gaming studio in our portfolio.
• Spearhead Studios launched their games on many established operators, among which Betsson Group, bethard.com, Videoslots, and Colombian operator Rivalo. Their titles are also available on multiple aggregation platforms, including leading distributors as Playtech and Pariplay.

KEY PRODUCT DEVELOPMENTS

• Our company is keen not only to create the best iGaming software products, but also to deliver them with impeccable services. After a year-long process, we are finally ISO 20000 certified, which demonstrates the alignment of our processes with the international best practices.
• OddsMatrix Sportsbook continues to boost its content by adding numerous Olympics sports while reaching 25 esports disciplines and adding Simulated Reality Leagues to its portfolio. Other highlights include the expansion of its BetBuilder product to 7 sports and esports, the introduction of social sharing for betting, and a Translations UI in the back-office that allows sportsbook operators to add their own translations.
• OddsMatrix Data Service enjoys a new digital home at www.oddsmatrix.com. Check it out to learn more about this time-tested solution. We’re over the moon to be named Sports Data Supplier of the Year at the prestigious EGR B2B Awards 2021.
• BonusEngine, our cross-vertical and platform-independent bonus system, now supports the creation of tournaments combining both casino and sports betting, and includes new reward triggers (e.g., Game Launch).
• MoneyMatrix made it easier for operators to mitigate risks with its Identity Monitoring Application: automation speeds up customer checks and fraud analysis, optimizes the accuracy of KYC procedures, and reduces operational costs.
• Spearhead Studios launched 8 games in the first half of the year, including a Mexican-themed slot, Book of Muertitos, and a video poker title, Jacks or Better. The studio also signed legendary champion golfer John Daly for a suite of golf-themed casino games.
• Together with their RGS partners, Spearhead Studios added a whooping total of 26 title to their portfolio – check out their full game list. They also added new jurisdictions, including Croatia and the UK.
• PartnerMatrix has updated many systems: optimized its communications system, improved S2S Postback feature and their Anti-Fraud Intelligence module, among many other developments.

CONTINUING OUR U.S. JOURNEY 

EveryMatrix is conquering the American continent one (big) step at a time, starting with setting our camp base in Miami and opening the first EveryMatrix office in the U.S., led by Erik Nyman, President Americas. Industry veteran Staffan Cnattingius also joined him as the Commercial Lead for Latin American markets.

We’re already happy to report:

• We have obtained Completed Application status issued by the New Jersey Division of Gaming Enforcement (DGE).
• We are continually investing into our U.S. future with the opening of a new gaming company in Miami. Armadillo Studios will produce tailored content for the American markets and is set to start releasing the first titles by end of the year.
• We joined the iDevelopment and Economic Association (iDEA) to strengthen our position in the U.S. market. The association represents the legislative and regulatory interests of gaming operators with existing online entertainment platforms or considering entering the market.

One thing is for certain: the best is yet to come, and you can read more about our plans for the U.S. in Erik Nyman’s interview with SBC News.

JOINING THE WORLD LOTTERY ASSOCIATION

One of our milestones for this year is moving forward with our lottery product – and we are proud to have been accepted as an associate member of the World Lottery Association (WLA),  which whom we share essential values such as responsible gaming and ethical business practices.

After building successful partnerships with the Norwegian State Lottery, Norsk Tipping, and OPAP, the Greek state-licensed lottery and gaming operator, we’re proud to become an active and contributing member of WLA.

Learn more about our growth plans in the WLA vertical from Frank Cecchini, Senior Business Development Manager, Government Markets, in his latest interview for La Fleurs Magazine.

FOCUSING ON THE NETHERLANDS

• After many delays, the promising Dutch market is finally set to open for operators starting with October 1. Read our Netherlands Gaming Market Report to gain insights into the current state of affairs and the latest legal perspectives, technology requirements and the six steps to connect with CRUKS, and how EveryMatrix delivers regulatory and technical requirements for a successful market entry.
• Our Head of Sales Kiril Nestorovski has joined ICE365’s panel on building a sustainable operating model which is available for viewing on YouTube.

PEOPLE & ORGANIZATION

• EveryMatrix has continued its rapid growth and reached a new milestone: 600 EM-ers working in 9 offices across 3 continents!
• In line with the company’s Latin America expansion plans, Staffan Cnattingius has joined our ranks as Director of Business Development for Latin America markets.
• Razvan Haiduc became Chief Executive Officer and David Stoveld was recruited as Chief Operations Officer for the newly launched Armadillo Studios.
• Our corporate social responsibility program Kids Academy launched two new educational hubs for the Romanian children, making us even prouder!

GOING BACK TO LIVE EVENTS

After more than one and a half years of conducting business purely online, we are ready to get back to live events.

The first one was CasinoBeats Summit which took place between July 14-15, 2021, in a hybrid setup. Our delegates have attended the live event at InterContinental in Malta, enjoying all the perks of face-to-face networking, while our Sev Alev Kaya, Commercial Director of CasinoEngine, has digitally joined an insightful discussion on how platforms and aggregators are shaping the iGaming industry.

Next, we are ready to take it all offline by joining several Latin American, U.S.-based and European events in the upcoming months, including:

• Gaming & Technology Expo in Cartagena, Colombia (18-19 August, 2021)
• SASGE in Miami Beach (24-25 August, 2021)
• SBC Summit in Barcelona (21-24 September, 2021)
• iGB Live! in Amsterdam (28 September – 1 October, 2021)
• SiGMA Europe in Malta (16-18 November, 2021)
• …and many others!

Are you plan on attending live events this year? If yes, reach out to us and let’s catch up!

2021 MUST-READS

WHAT’S NEXT?

This year will continue to be dedicated to our expansion in new markets, while our tech teams keep on working on developing new products and features that support iGaming businesses to grow continuously.

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