Vinder Casino goes live in Denmark on EveryMatrix iGaming platform

B2B iGaming tech provider EveryMatrix has launched Vinder Casino into the online Danish regulated market with the assistance of front-end specialists Mad Men.

Launched by a highly experienced team with substantial operational and management experience from Denmark, Vinder Casino will purely target the regulated Danish market.

The brand successfully launched at the end of 2021 on EveryMatrix’s turnkey platform, which includes the iGaming integration and productivity platform – CasinoEngine, a cross-bonusing system, payments management module and a comprehensive player account management platform (PAM).

Front-end specialists and certified Gold Partner, Mad Men, have ensured that Vinder Casino enjoys all the native platform’s functionalities and will continue to support the team in their journey on the Danish market by using the best practices in Design and UX/UI.

Stian Hornsletten, CCO & Co-founder of EveryMatrix, says: “Vinder Casino’s launch is the product of a successful partnership. We are more than happy to offer our modular platform to brands looking to have a great start in the online sphere. Our team, together with Mad Men, will make sure that Vinder Casino gets a head start on the highly competitive Danish market.”

Bo Flindt Jørgensen, CEO of Vinder Casino, comments: “We are happy to be live with our partners and really look forward to expanding our market presence in Denmark. Every launch will bring unforeseen issues and challenges, and it is the combined effort from our partners that will determine our long-term success – we are pleased with the development and commitment from our partners, but also recognize that we need to optimize on all areas to earn a strong position on the market. We look forward to the journey with EveryMatrix and Mad Men.”

Michel Groenendijk, Director of Mad Men, adds: “Vinder Casino’s team approached us in the early stage of their brand when they were considering EveryMatrix as their platform provider. Thanks to our previous experience with EveryMatrix, and our extensive knowledge of its products, we were able to determine which of the company’s turnkey solutions would benefit Vinder Casino’s launch the most and assist by developing their modern front-end.”

About Vinder Casino

VinderCasino is a new iGaming brand serving the Danish market. It is a unique combination of Casino, Entertainment, daily free games and video content reaching out to the Reality-TV community. Our spokesperson is one of the best known reality-celebrities in Denmark and by bridging the core Casino segment with the entertainment environment VinderCasino is tapping into new audiences and adding some glamour and stardust to our new brand.

VinderCasino is approved by the Danish Gambling Autority and is founded by iGaming veterans with great experience from the Danish, Scandinavian and European markets.

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About EveryMatrix

EveryMatrix is a leading B2B provider delivering iGaming software, solutions, content and services for casino, sports betting, payments, and affiliate/agent management to Tier-1 operators as well as to newer brands. The platform is highly modular, scalable, and compliant, allowing operators to choose the optimal EveryMatrix solution depending on their needs and existing in-house technology and capabilities.

EveryMatrix empowers clients to unleash bold ideas and deliver outstanding player experiences in regulated markets. The company has 650 employees across nine countries and serves 120+ customers worldwide, including the regulated U.S. market.

EveryMatrix is an active member of the World Lottery Association, European Lotteries Association, and iDEA Growth in the U.S.

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About Mad Men

Mad Men was founded with a passion for iGaming and a focus on quality. We appreciate the need for flexibility and know what it takes to stand out in the incredibly competitive iGaming market. Your vision is what will set your brand apart, and we can help you bring that to life.

Whether you are looking to optimize your audience’s onsite experience, migrate your brand between platforms or develop your gamification idea, Mad Men has the experience across the whole gamut of iGaming development technical projects.

Not only knowledge and know-how, but we also employ the latest tool and best practices of the industry to guarantee a seamless, bespoke experience. Whether you’re after a complex, large-scale solution or something more straightforward, we work with you from start to finish to create a customized product that’s user-friendly, speedy and easy to maintain.

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