OddsMatrix opens gates on horse racing platform ahead of major month of flat racing

OddsMatrix, EveryMatrix’s tier-1 sportsbook platform and odds feed service, has triggered the full product rollout of its proprietary horse racing platform solution. 

Built from the ground up in just six months, the fully managed product has been designed to offer operators a comprehensive suite of racing features and functionality while providing deep access to the transformative EveryMatrix technology stack. 

The powerful new product delivers an ‘always-on’, round-the-clock global content and streaming service featuring more than 10,000 monthly races from 20+ racing jurisdictions.  

With flexibility at its core, it can be integrated across online, retail and telebetting channels – either as part of the comprehensive EveryMatrix turnkey solution or as a stand-alone modular offering. 

Working in harmony with the wider EveryMatrix ecosystem, operators can enhance their racing proposition through access to a suite of gaming technologies – including dynamic cross-product bonusing and granular odds management tools. The OddsMatrix automation engine further drives performance by delivering precise pricing, rapid settlement and maximum market uptime. 

This suite of technologies complements the hands-on product expertise of the former FSB horse racing team, successfully integrated into EveryMatrix since its acquisition last year.  

Strengthened by decades of B2B and B2C trading experience, the department executes end-to-end product management from EveryMatrix’s new Central London office. 

With a busy summer of flat racing ahead, the full product rollout will open the gates to a strong pipeline of new UK and Ireland based clients going online with the solution. 

The new product adds further depth to the OddsMatrix sportsbook platform and odds feed services. Powering global tier-1 clients such as the Hungarian State Lottery, the scalable sportsbook processes close to two million bets a day while covering 170,000+ monthly live events and offering operators daily differentiation via unique content, bespoke odds and multiple sportsbook player products. 

Tor Skeie, CEO OddsMatrix, said: “The full rollout of our horse racing solution is a major moment at OddsMatrix. This has evolved from full scope to go-live in just six months so immense credit must go to our technology teams.  

“Integrated into our wider turnkey technology, our globally scalable solution offers opportunities for our customers across the UK, mainland Europe, Africa and beyond. 

“As June begins, we look forward to this product shining within a rich programme of racing events like Royal Ascot, Epsom Derby and the Belmont Stakes. 

“Make no mistake, this is just the start of the story. As the industry’s fastest growing iGaming technology supplier we’re committed to continually building on this product in the months and years ahead.” 

About EveryMatrix

EveryMatrix delivers iGaming software, solutions, content and services for casino, sports betting, payments, and affiliate management to global Tier 1 operators as well as to newer brands. The platform is highly modular, scalable, and compliant, allowing operators to choose the optimal EveryMatrix solution and combine with third-party and in-house technology and capabilities.  

EveryMatrix empowers clients to unleash bold ideas and deliver outstanding player experiences in regulated markets. The company has more than 1,400 employees across 15 offices in 15 countries and serves 300+ customers worldwide, including the regulated U.S. market.  

EveryMatrix is a member of the World Lottery Association (WLA) and European Lotteries Association. In September 2023 it became the first iGaming supplier to receive WLA Safer Gambling Certification.  

EveryMatrix is proud of its commitment to safer gambling and player protection whilst producing market leading gaming solutions.