Looking back so we can look ahead

If you’d told us 12 months ago that we would win five EGR B2B Awards in 2025, followed by several other flagship industry accolades, we would have smiled politely and said you were joking, but it really happened.

While we have a multitude of products and solutions, the beauty of winning is being consistently recognised as a leader in your specific area of expertise and, for us, that’s turnkey platform technology. This is our firm focus as we strive to become the industry’s ‘must speak to’ provider that delivers ‘must have’ technology to the world’s biggest brands.

Continued excellence in platform technology and service delivery

Reflecting on not just last year, but the last few years that have built up to this moment, is a worthwhile exercise. Winning our largest ever tier-one platform deals two years ago was the start of being recognised as a top-performing, global casino and sports turnkey platform provider.

We then had to deliver. And we did, migrating millions of players from legacy software solutions to our full tech stack in a matter of weeks, with virtually all our teams collaborating to achieve something we’d never done before.

Casino and sports platform technologies were the core of these projects with the support of our player account management (PAM) and micro services, payments platform and services and affiliate management platform.

Thanks to our teams working around the clock, our two largest customers – Szerencsejáték Zrt, the Hungarian National Lottery and its digital brand Tippmixpro, and bet-at-home – hit record growth in year one of delivery.

Tippmixpro one year on 

The brand went live with our turnkey technologies including our OddsMatrix-powered sportsbook and platform services, enabling the country’s residents to safely and responsibly enjoy 21st century digital betting experiences.

Designed to create the ultimate online betting experience in the then newly regulated market, the sportsbook is driving the brand to new levels, giving customers the opportunity to experience features including Cash Out and Bet Builder, alongside promotions such as Stake-Back Special, for the first time.

Some 15 months on, gross gaming revenue (GGR) is up 26%, with March 2025 GGR 46% higher than it was in 2024.

Sportsbook coverage has increased to 120,000 monthly events, while the OddsMatrix 11-sport Bet Builder product has widened the choice and improved the experience for TippmixPRO players.

Bet-at-home one year on 

We successfully completed the migration of 5.7 million bet-at-home players from a legacy provider to our tech stack, providing a full-service/turnkey platform solution for Germany’s market-leading brand.

Our products and integration processes were custom-built and delivered for bet-at-home.de, with almost every EveryMatrix team joining forces to ensure the successful launch of the OddsMatrix sportsbook and wide-ranging turnkey solution.

This included our casino platform, player management, payments module and affiliate software – all designed to further enhance the bet-at-home.de operation, driving both revenues and efficiencies.

One year later and its .de and .com entities are thriving, reporting strong growth in gross betting and gaming revenue of 8.9% year on year (YoY) across the first three quarters of 2024. Since launch, bet-at-home GGR has risen 209%, with March 2025 GGR up 35% compared to the same month in 2024.

As 2025 progresses, bet-at-home is a leaner, more agile organisation, focused on efficient and effective customer management and marketing, while the partnership with EveryMatrix continues to evolve.

Platform products continued to smash records 

This year also saw the EveryMatrix go live with our first omnichannel platform customer, ArenaCasino in Croatia, one of our most demanding projects so far. For the first time, we integrated both online and retail sports and casino technology with a tier-one customer that has an extensive land-based and digital presence.

We won more RFPs in large public procurement bids than any of our competitors. This included our largest-ever content aggregation agreement with Norway’s Norsk Tipping to expand its range of premium third-party and in-house casino content and aggregate and create mobile-first casual games for next-gen players.

Combined, this meant we generated record-breaking growth and profitability for both the business and our customers via our full-service, turnkey platform offering, with group annual net revenue for 2024 reaching €181m across all products, up 59% YoY, and annual EBITDA of €101m, up 70% YoY – the first time we have crossed the €100m threshold.

We also set record customer revenues. EveryMatrix annual GGR performance for operator partners within the casino business unit generated €2.8bn for 2024, up 49% YoY, processing more than 73 billion game rounds.

Meanwhile, our OddsMatrix sports division underwent an outstanding period of growth, increasing betting volumes 73% YoY – and by a factor of 14 over a period of five years, with the total number of bets in 2024 exceeding 515 million.

The best year ever… and there is much more to come!

2024-25 has seen the EveryMatrix group deliver even more for customers than ever before because of our powerful full-service turnkey platform technology and services.

• MORE growth, more revenue;
• MORE tier-one business across all our core platform technologies, proving we are an essential provider for the world’s largest brands;
• MORE long-term efficiencies, increased user experience and revenue for tier-ones;
• MORE customer retention continuing to grow our biggest and most complex projects, with outstanding success;
• MORE cross-business unit delivery involving every element of our full-service offering.

And there is so much more to come; with turnkey the firm focus for the group, a new high performing commercial team winning more tier-one deals than ever (many soon to be announced) centering on large-scale, bespoke, customer-centric solutions, and services that will see our partners grow to new levels.

A five-star performance for a five-star team that continues to deliver above and beyond, not just setting records as the fastest growing igaming technology supplier but now surpassing that title as one of the largest, leading and most-trusted suppliers by the world’s largest tier-one brands and lottery groups.

The original version of this article was published by EGR Global.