EveryMatrix wins Cashpoint omnichannel turnkey platform deal in Denmark

Denmark’s leading retail and online sports operator, Cashpoint, part of the Merkur Group, will be powered by EveryMatrix turnkey platform technology with a launch later this year.

The landmark omnichannel agreement will see EveryMatrix turnkey technology power the brand across more than 1,000 sports betting terminals set within 230+ shops nationwide, while also delivering its online sportsbook platform and launching an online casino for the first time in the second half of 2026.

The deal marks the second significant Denmark-based turnkey agreement in two months following Danske Spil selecting EveryMatrix to power its casino and bingo offerings.

Cashpoint, that will be rebranded to Merkur Bets once platform migration is complete, is one of the biggest betting and gaming brands across Western Europe with leading positions in Germany, Austria, Belgium, and Denmark.

The brand began its search for a new technology partner in early 2025 with the aim to select a modern, omnichannel solution that could also integrate and offer online casino. It will migrate its operations from an in-house solution to EveryMatrix turnkey platform technology with the launch planned in time for the new football season.

Ebbe Groes, Group Co-CEO & Co-Founder, EveryMatrix, said: “The Cashpoint and Merkur brands are some of the most instantly recognisable brands not only in Denmark, but across Europe. To partner with the team to deliver a project of this magnitude is both a privilege and yet another sign that more and more tier-1 operators and lotteries are turning to and placing their trust in EveryMatrix technology.”

Mathias Dahms, Managing Director Sportsbetting at Merkur Group, said: “This year, Merkur Bets will take another big step forward and take its already successful business in Denmark to a new level by switching to EveryMatrix technology and rebranding to Merkur Bets. In EveryMatrix, we have found the ideal partner to provide us with a powerful technological foundation for our continued growth.”

About EveryMatrix

EveryMatrix delivers iGaming software, solutions, content and services for casino, sports betting, payments, and affiliate management to global Tier 1 lotteries and operators via turnkey and omnichannel deliveries.

The platform is highly modular, scalable, and compliant, allowing operators to choose the optimal EveryMatrix solution and combine with third-party and in-house technology and capabilities.

EveryMatrix empowers clients to unleash bold ideas and deliver outstanding player experiences in regulated markets. The company has more than 1,500 employees across 16 offices in 16 countries and serves 400+ customers worldwide, including the regulated U.S. market.

EveryMatrix is a member of the World Lottery Association (WLA), European Lotteries Association (EL), Corporación Iberoamericana de Loterías y Apuestas de Estado (CIBELAE), and North American Association of State & Provincial Lotteries (NASPL). In September 2023 it became the first iGaming supplier to receive WLA Safer Gambling Certification.

EveryMatrix is proud of its commitment to safer gambling and player protection whilst producing market leading gaming solutions.

About the Merkur Group

The Merkur Group is a family-run, internationally active group of companies with headquarters in Espelkamp and Lübbecke (East Westphalia), which is dedicated to the joy of gaming. For almost 70 years, the Group has been developing, producing and distributing entertainment gaming devices, games, system solutions and money management systems. The Merkur Group also operates the Merkur Casino chain of gaming facilities, Merkur casinos and casinos on cruise ships and is active in the areas of sports betting and online gaming.

In 2024, with nearly 15,000 employees worldwide, it generated annual revenue of around €2.8 billion. The Group now generates most of its economic growth abroad. Even though the German domestic market remains an important pillar, around 60 percent of sales are currently generated on the international market.