EveryMatrix powers FitzBet with UK & Ireland full turnkey launch

Irish bookmaker Fitzwilliam Sports has partnered with EveryMatrix to launch a full turnkey sports and casino operation for its mass market product, FitzBet, live online for the first time across the UK & Ireland.

FitzBet, run by prominent Irish racehorse owner Paul Byrne, has transitioned to online betting for the first time, while enhancing its established telebetting operation with the help of EveryMatrix’s complete tech stack.

The move enables the private high-net-worth bookmaker, known for best-in-class, in-house customer service, to engage its customers across both the UK & Ireland through a compliant and scalable infrastructure.

EveryMatrix has delivered its complete turnkey solutions to the brand supported by its proprietary player account management, payments, bonusing, and affiliate platforms, alongside full operational support via its in-house managed services.

The tier-1 provider has launched multiple UK betting and iGaming brands in recent months powered by its turnkey technology and bolstered by its acquisition of FSB Technology in 2024 and the launch of its proprietary horse racing product in 2025.

Ebbe Groes, Group Co-CEO and Co-Founder, EveryMatrix, said: “It’s a privilege to support FitzBet as they launch online for the first time. They’ve placed their trust in us and our technology to grow their digital revenues and we’re proud to provide the advanced platform technology, tools, and services to help them further expand in both Ireland and the UK.”

Paul Byrne, Director at FitzBet, added: “This is a significant step for us. Thanks to EveryMatrix, we have the technology and support we need to take our service online and to continue delivering the trusted, high-quality experience our clients are accustomed to. We are excited for what’s ahead.”

About EveryMatrix

EveryMatrix delivers iGaming software, solutions, content and services for casino, sports betting, payments, and affiliate management to global Tier 1 operators as well as to newer brands. The platform is highly modular, scalable, and compliant, allowing operators to choose the optimal EveryMatrix solution and combine with third-party and in-house technology and capabilities.

EveryMatrix empowers clients to unleash bold ideas and deliver outstanding player experiences in regulated markets. The company has more than 1,500 employees across 16 offices in 16 countries and serves 300+ customers worldwide, including the regulated U.S. market.

EveryMatrix is a member of the World Lottery Association (WLA), European Lotteries Association, CIBELAE, and NASPL. In September 2023 it became the first iGaming supplier to receive WLA Safer Gambling Certification.

EveryMatrix is proud of its commitment to safer gambling and player protection whilst producing market leading gaming solutions.

About FitzBet

FitzBet is a bookmaker based in Dublin, devoted to delivering the best service to its clients via high quality customer service and competitive prices.