Danske Spil

Danske Licens Spil operates in the liberalized market offering sports betting and casino. Danske Licens Spil is a subsidiary of Danske Spil with the Danish state as majority owner.

The company was founded in 1948 with the purpose of providing a fun and responsible gaming experience and thereby generating profits for the benefit of society.

In November 2025, EveryMatrix and Danske Spil entered a partnership to power Danske Spil’s casino and bingo offerings.

This included EveryMatrix’s proven gamification and engagement tools enabling the brand to offer its customers richer, more engaging experiences while increasing acquisition and retention levels.

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