betTom

BetTom is a UK brand that was granted UK operating licence from the UK Gambling Commission in 2024. Led by experienced industry figure Paul Colley, the brand has ambitious plans to build market share among UK recreational players with a focus on personalised marketing activation.

In July 2025, BetTom and EveryMatrix signed a multi-year full platform partnership that would strengthen EveryMatrix’s UK footprint, combining EveryMatrix’s powerful technologies within one solution to enable BetTOM to generate instant revenues by controlling its operations in real-time using advanced, data-driven software.

Ready to start a conversation?

As pure B2B iGaming software provider we work side-by-side with our customers to implement bold ideas and unleash their creativity. Everything is possible.

Talk to an expert