Refreshing a heritage brand with a dynamic new iGaming solution
Meet bet-at-home: A name that has been part of the European sports betting scene since 1999. With more than 5.5 million customers (as of 30.09.2025) and a listing on the Frankfurt Stock Exchange, this is a business with serious heritage. But even the most established names need to step up their game and evolve.
By 2022, bet-at-home faced a turning point. Technology was moving fast, costs were rising and regulations in key markets were tightening. In response to these challenges, the Group underwent a large-scale transformation, marked by a strategic shift from in-house development to partnering with a full-service platform provider.
The turning point: One goal, two massive projects
bet-at-home needed more than just a new platform. They wanted a modern, feature-rich multi-channel sports and gaming experience, ready to serve millions of their clients across regulated markets. And they needed it fast.
EveryMatrix’s turnkey technology was the perfect answer to their needs, so they chose us. There were two main projects:
- A .COM solution under Malta licencing
- A .DE product meeting strict German regulatory standards
Building them both at the same time? That was the real challenge.
“By selecting EveryMatrix as our platform we were able to keep providing the best service to our over 5 million registered players. This partnership was part of major changes for the whole company, starting a new era of bet-at-home.”
Claus Retschitzegger
CEO of bet-at-home
How we did it: 12 teams, one shared goal
From the very first day, we approached the project like a puzzle. We assembled 12 specialised teams, each focused on each technical requirement, distributing our resources into individual areas. This had a major positive impact on the speed of delivery.
The front-end was built entirely to bet-at-home’s specifications, packed with features and functionalities their requested, and designed to scale.
Thanks to this approach, we moved fast:
- The .COM platform was live six months after development work commenced
- Germany (.DE) followed just a few months later, going live in October 2023
Both projects adhered to compliance standards and safer gambling regulations.
Results that speak for themselves
Today, bet-at-home’s multi-product proposition is powered by the EveryMatrix platform, delivering a sharper, faster, and more engaging experience to its 5+ million customers.
Elevating The Product Proposition
Our specialised VIP account management and streamlined feature delivery enabled fast, targeted improvements, resulting in better product experience, broader betting options, new functionalities, and attractive promotions for customers.
This wasn’t just a tech upgrade. It was part of a complete transformation, and the beginning of an exciting new chapter for bet-at-home and their millions of players.
