Providing an exciting, responsible gambling experience to millions of Norwegians
Meet Norsk Tipping: Norway’s state-owned lottery and gaming operator. With exclusive rights to online gambling in the country (except horse racing and land-based bingo), Norsk Tipping plays a special role in the Norwegian market.
Founded to channel gambling revenues back into society, Norsk Tipping operates under strict regulations and faces a significant challenge: balancing entertainment and responsibility in a highly regulated market.
In 2016, Norsk Tipping decided it needed a new solution. They launched an international tender to find a partner capable of delivering a secure, compliant, and engaging casino platform. After a year-long selection process involving ten providers, they chose EveryMatrix.
Balancing compliance and engagement in a regulated market
Founded to channel gambling revenues back into society, Norsk Tipping operates under strict regulations enforced by the Ministry of Culture and Equality and Lotteritilsynet, the state regulator. All net profits from Norsk Tipping are allocated to sports, culture, and NGOs.
But Norsk Tipping’s role presents a challenge: balancing entertainment and responsibility. In a highly regulated market, the company must protect players from harm while offering a modern gaming experience that competes with offshore operators.
So, they needed more than just an aggregator. They wanted:
- An advanced iGaming integration platform with easy command and control.
- Compliance-first tools to enforce strict responsible gambling standards.
- Seamless content delivery from multiple providers via a single API.
- Stability and uptime through 24/7 monitoring and technical support.
CasinoEngine powering Norsk Tipping’s journey
Norks Tipping required a lot of things, so EveryMatrix had some pretty big shoes to fill, but CasinoEngine delivered.
From day one, we aligned our platform with Norsk Tipping’s mission of safe, engaging, and socially responsible gambling. Beyond content aggregation, CasinoEngine offers productivity features within lobby management and game management, as well as responsible gambling and compliance functionalities.
What we delivered:
Responsible Gambling First: Custom-built features such as mandatory break/reality checks, session time limits, self-exclusion, and quick-access responsible gaming tools.
Real-Time Transaction Monitoring: Instant visibility into gameplay across all content providers, including replays and player-level insights.
Operational Resilience: A Special alert system and fund reconciliation API ensure that, in the event of downtime, services pause automatically until the systems are stable.
Content Aggregation at Scale: Largest aggregator of casino content in iGaming, including exclusive games from our RGS partners. Currently offering more than 37,000 games worldwide.
The numbers don’t lie
Since going live in 2017, Norsk Tippin has shown impressive results. Their regulated share of online play in Norway increased from 55% to 75%, indicating a clear shift toward Norsk Tipping’s offerings.
Offshore casino turnover dropped by more than half, from NOK 2.75 billion to NOK 1.2 billion by 2023-2024.
This wasn’t your typical platform integration. It was a transformation in how Norsk Tipping could serve its players while upholding the highest standards of social responsibility.
EveryMatrix, together with Norsk Tipping, successfully delivered on this mission, creating a safer, more attractive alternative to the unregulated market.
And our partnership keeps growing. In 2024, Norsk Tipping awarded EveryMatrix two new contracts through public tenders, expanding our role in delivering casual, skill, slots, and eInstant content under the Yezz! and Kong Kasino brands.
