Elevating an established UK brand with transformative turnkey technology
Meet BetGoodwin, a South East England-based family business. From humble beginnings in 1997, when it started with just one betting shop, it is now recognised as one of the fastest-growing betting brands in the UK.
Building on its strong telebetting foundation, BetGoodwin launched online on the FSB Technology platform in January 2022, and, through sponsorships of events such as the Sussex National and the World Seniors Darts Championship, and partnerships with trailblazing jockey Hayley Turner and TV personality Mike Cattermole, BetGoodwin has secured a strong position in the UK betting market while cultivating a loyal customer base.
High demands for a highly competitive market
Following steady growth in its first three years in the UK online market, BetGoodwin set out to take its multi-vertical product portfolio to an entirely new level. To achieve this, the company needed a partner capable of delivering a next-generation casino experience and a future-proof horse racing offering, the core of its sportsbook and brand identity.
Since the UK market is among the most competitive and highly regulated markets in the world, BetGoodwin required a technology stack that would deliver stability, compliance, scalability, and innovation across all its verticals to make the brand stand out from the competition. EveryMatrix was selected to deliver exactly that.
Building a bespoke racing and modern casino ecosystem
EveryMatrix responded with an end-to-end turnkey solution designed specifically for the UK market.
To support BetGoodwin’s racing-first strategy, we deployed our in-house horse racing platform, giving the operator deeper control across pricing, content and bonusing.
On the casino side, we answered BetGoodwin’s demands with a next-level casino offering, with titles from premium vendors such as Hacksaw Gaming and Relax Gaming. We also supercharged the brand’s gamification offering and player experience with BonusEngine to drive acquisition and retention to new heights.
A seamless migration powering long-term success
In October 2025, BetGoodwin completed a smooth migration to the EveryMatrix platform and now benefits from our comprehensive turnkey technology across sports, casino, platform, and affiliate verticals, positioning the brand for a strong 2026 and beyond.
As of 2025, the brand benefits from:
