BetWize launch new gaming portal powered by EveryMatrix

Leading software provider EveryMatrix has announced that BetWize is the latest operator to go live utilizing its full range of gaming products including GamMatrix, OddsMatrix and PartnerMatrix.

GamMatrix is the back bone of the entire BetWize gaming portal, and as a starter BetWize has integrated the OddsMatrix sportsbook and NetEnt casino into a single wallet for players, and a single reporting centre for BetWize.

The GamMatrix software is vendor neutral and provides gaming management and payment processing as the foundation of any operator’s gaming portal. GamMatrix also provides a CMS system and website for product presentation, player registrations, payment processing as well as support for third party software tools like CRM, affiliate and loyalty system. In the BetWize sportsbook players will already find a range of markets and betting types available all with competitive margins in both global and local markets.

With all focus on acquisition before and during World Cup 2010, BetWize will be using the PartnerMatrix marketing tool for creating interactive odds banners. The tool will also allow BetWize to manage and optimize all their marketing campaigns, including geo- and time targeting, hosting the banners, and viewing reports within one system.

Darren Wyatt, COO of BetWize, said: “At BetWize we are very proud and ambitious about the launch of our new gaming portal www.BetWize.com. Utilizing the GamMatrix gaming management platform from EveryMatrix as the core of our business was a no brainer. GamMatrix gave us the freedom to pick and choose what software vendors we wanted to work with and then integrated them into a single wallet system. We chose the OddsMatrix sportsbook and the NetEnt casino and the integration of the CAKE poker software is underway.”

We are now in a key position to maximize and manage cross selling of our products through an integrated system including all games, customers, payments, affiliates and marketing activities. We are confident that by optimizing the vital areas of our business from the very beginning will result in a better return on investment including acquisition and customer retention.”

Stian Hornsletten, CEO of EveryMatrix, said “This new partnership with BetWize showcases the strength of the EveryMatrix products. GamMatrix and OddsMatrix have already proven to be very popular in the industry because of an easy-to-market approach combined with quality software.

We are fully confident that GamMatrix, OddsMatrix and PartnerMatrix will all be key elements in delivering success and growth to BetWize’s business over the coming years.”