bet-at-home selects EveryMatrix as turnkey platform provider

B2B platform provider EveryMatrix and German-based operator bet-at-home have today agreed on the delivery of the supplier’s comprehensive turnkey solution. The Frankfurt-listed operator will replace its existing proprietary platform with EveryMatrix’s tech stack.

EveryMatrix will supply bet-at-home with its comprehensive turnkey solution, including a modern sportsbook, casino platform, player management, payments module, and affiliate software. The agreement covers all the markets where bet-at-home is currently present, including their core regulated German market.

With 5.5 million registered customers, bet-at-home is a household name in Germany, Austria, and many other European markets. The customer-centric approach and extensive product offering have contributed to the operator’s popularity since 1999.

Ebbe Groes, Group CEO of EveryMatrix, says: “bet-at-home has dominated the sports betting vertical in several European markets, and we’re delighted to further contribute to their success. They have a massive brand, and I’m certain that the combination of their extensive market and product knowledge and our technology will be a winning one. EveryMatrix will learn and grow from this, and honestly, I can’t wait to get started!

“This landmark agreement reflects the breadth and depth of our products, but especially the quality of our sports platform, OddsMatrix. The constant investment and development in OddsMatrix have been at the core of what we do for many years, and I’m happy to see more Tier-1 operators joining our client list.”

Marco Falchetto, CEO of bet-at-home, comments: “bet-at-home is a very strong, even household brand with 20+ years of experience. Selecting EveryMatrix as our platform provider will further allow us to keep providing the best service to our 5.5 million registered players while enhancing our operations in key markets. This partnership will boost not only Sports, but also Casino. With this partnership, a new and exciting phase of bet-at-home development can begin.”

About bet-at-home

bet-at-home.com AG group is an online gaming and sports betting company. With 5.5 million registered customers and shares listed on the Frankfurt stock exchange, the company and its subsidiaries make up one of the most popular online bookmakers and online gaming providers in Europe. The wide range of offers at www.bet-at-home.com includes sports betting, casino, Vegas games and virtual sports. More than 1,000,000 events in more than 50 different sports were offered in the business year 2021 in sports betting alone. bet-at-home.com has companies in Austria, Germany, Malta, and Gibraltar.

The company holds licenses for online sports betting and gaming from its Maltese companies. The licenses allow the company to provide online sports betting and online casinos.

bet-at-home was founded in 1999 in Wels/Austria by Franz Ömer and Jochen Dickinger and initially focused exclusively on online sports betting. Thanks to an expansive growth strategy, the development of new markets and the ongoing expansion of the product range, the company developed into the bet-at-home.com AG Group and a comprehensive entertainment provider.

Learn more at www.bet-at-home.com.

About EveryMatrix

EveryMatrix is delivering iGaming software, solutions, content and services for casino, sports betting, payments, and affiliate/agent management to Tier 1 operators as well as to newer brands. The platform is highly modular, scalable, and compliant, allowing operators to choose the optimal EveryMatrix solution depending on their needs and existing in-house technology and capabilities.

EveryMatrix empowers clients to unleash bold ideas and deliver outstanding player experiences in regulated markets. The company has 650+ employees across ten offices and serves 150 customers worldwide, including the regulated U.S. market.

EveryMatrix is a member of the World Lottery Association, European Lotteries Association, and iDEA Growth in the U.S.